Marketing Strategies Revealed in this Episode:

• What specific data needs to be tracked to implement solid marketing strategies
• How does an ecommerce business effectively track data? What tools and resources are required?
• The flaws that come companies make with marketing
• Once a company has gathered the right data, what specific marketing strategies should they implement?
• Examples of some top ecommerce brands that use data to implement successful marketing strategies

Marketing Strategies Revealed in this Episode:

• What an ecommerce business should have in place prior to starting a Google Ad campaign
• How to effectively set the correct pay-per-click amounts and campaign budget
• Other PPC marketing channels that a business can try
• Best practices for success when it comes to PPC campaigns
• Examples of some top ecommerce brands that do a great job with PPC marketing that we can learn from

Marketing Strategies Revealed in this Episode:

• How to determine which live chat and chat bot tools to use
• Why live chat and chat bots are so popular these days
• What are some best practices for lead intake and lead conversion
• Tools and resources that you recommend for Lead intake and lead optimization
• Top brands that do a great job with lead conversion, live chat and chat bot conversions

Marketing Strategies Revealed in this Episode:

• What should an ecommerce business first do when considering an online ad strategy
• How does a business determine which channels are right for them
• Ways to structure ad content and graphics
• How do you determine an appropriate ad budget that will get you the best ROI
• Recent changes that Google has made with respect to how they present online ads that everyone should be aware of

Marketing Strategies Revealed in this Episode:

• What is partnership marketing
• What are some do’s and don’ts when it comes to forming partnerships
• Why partnerships so important for any type of business these days
• Examples of successful co-marketing campaigns
• Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode:

• When to start exit planning
• What items you need to have in place
• How to determine valuation
• Ways to increase value
• Recommended exit planning resources

Marketing Strategies Revealed in this Episode:

• Improving the post purchase follow-up and why it’s important
• How sending a handwritten note can make a difference
• What to mention in a handwritten note
• How to track the results of handwritten notes
• How customer experience personalization will change in the future

Marketing Strategies Revealed in this Episode:

• The main ecommerce marketing tasks that should be automated using data automation
• ways to automate the creation of drip campaigns and cart abandonment emails and text messages
• Recommended data automation tools
• What businesses should do data automation
• The future of data automation used for ecommerce marketing

Marketing Strategies Revealed in this Episode:

• Reasons brands face cash flow issues
• How cash flow financing works
• Marketing strategies to prevent cash flow issues
• Brands that have come back from cash flow issues
• The do’s and don’ts with crowd financing

Marketing Strategies Revealed in this Episode:

• Why establishing customer trust so important these days
• Methods for gaining trust from your customers and potential customers
• How to get customers to trust influencers or affiliates who promote your brand
• Ways to get affiliates and influencers to adhere to your promotional and brand guidelines
• The best ways to highlight your expertise without coming off as too salesy

Marketing Strategies Revealed in this Episode:

• How has Search Engine Optimization changed from 2003
• Valuable SEO lessons learned while doing client projects
• The biggest SEO mistakes that ecommerce businesses make
• Transitioning from traditional advertising to digital marketing
• Improve your day to day performance with personal development

Marketing Strategies Revealed in this Episode:

• What to do before selling on Amazon
• The initial steps to get listed on Amazon and to start selling
• The basic marketing strategy to drive customer traffic and optimize performance
• The best types of products to sell on Amazon
• What you can learn from the top Amazon sellers

Marketing Strategies Revealed in this Episode:

• How do you get the attention and gain the trust of potential customers
• How do you positively influence the visitors evaluation of your product
• How to positively influence the visitors evaluation of your price
• How can you convince customers on the authenticity and worthiness of your product
• Psychological strategies that any ecommerce business can use to increase sales

Marketing Strategies Revealed in this Episode:

• How to get started with SEO
• What is structured data and dynamic rendering
• In house SEO vs. Outsourcing
• Balancing organic SEO with Pay per click search advertising
• Advanced SEO tactics that you can learn from the top brands

Marketing Strategies Revealed in this Episode:

• What makes a good ecommerce photo
• The difference between stock photos, manufacturer photos and original photos
• Using different photos for different platforms
• What is the difference between Product shots vs. editorial vs. lifestyle photos
• The equipment and resources needed for your own photoshot

Marketing Strategies Revealed in this Episode:

• What is hybrid dropshipping
• How hybrid dropshipping can work for any ecommerce business
• The financial costs to Hybrid dropshipping
• Managing inventory across multiple locations
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Why personalization is so important
• Personalization statistics
• How ecommerce businesses can get started with personalization
• Personalization and the impact on a stores performance
• The future of personalization

Marketing Strategies Revealed in this Episode:

• The importance of on page SEO
• Starting a link building campaign
• Creating the best content for maximum SEO return
• The Future of SEO
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Basic elements of sales psychology
• Understanding the customers journey
• Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads
• How to target specific customers on Instagram and Facebook
• How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode:

• How to get started with Influencer Marketing
• How to find influencers for your brand
• What types of incentives to offer influencers
• Platforms for influencers to promote
• The future of influencers marketing

Marketing Strategies Revealed in this Episode:

• The importance of increasing customer retention and the average order value
• Effective ways to do post purchase upsell
• How to make customer communication personal
• Other ways to improve average order value
• Average order value improvement statistics

Marketing Strategies Revealed in this Episode:

• Equipment / resources needed to sell with video
• Examples of brands that do well with video
• The most important elements of successful video
• The best marketing channels to distribute video 
• How to get started with video today

Marketing Strategies Revealed in this Episode:

• Why email marketing is important
• How to structure a black friday email marketing campaign
• Coming up with the right discount
• What to do after black friday is over

Marketing Strategies Revealed in this Episode:

• How to optimize your Amazon channel
• Competing with the big brands
• Competing with Amazon’s private label brands
• Recommended optimization tools
• Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode:

• How YouTube Videos Advertising works
• What a business needs to get started
• How to structure a video ad sales funnel
• Setting up retargeting campaigns
• Tips for a successful video ad

Marketing Strategies Revealed in this Episode:

• What is retargeting?
• Examples of various retargeting campaigns for ecommerce
• Retargeting tools and resources
• Typical results seen
• Retargeting limitations

Marketing Strategies Revealed in this Episode:

• How does PPC advertising work on Amazon
• Strategies to increase PPC profit
• Managing multi-channel selling
• Time it takes to devote to Amazon selling
• Resources and tools for Amazon sellers

Marketing Strategies Revealed in this Episode:

• What is influencer marketing and why is it so important these days
• How to get started with influencer marketing
• Finding the right influencers for your brand
• What are the typical fees to pay influencers to promote your brand
• Is influencer marketing a viable long term marketing strategy

Marketing Strategies Revealed in this Episode:

• What is SEO and why it’s so important
• How to initiate an SEO strategy
• Internal SEO vs. Outsourcing
• Staying abreast of Google changes and SEO resources
• The most important SEO factor to improve rankings

Marketing Strategies Revealed in this Episode:

• What is link building and how do you get started
• Internal link building vs. outsourced link building
• How to determine a worthy site for links
• How to determine what content to create
• Determining the amount of links to get per month

Marketing Strategies Revealed in this Episode:

• What is biometrics
• Biometrics and conversion rate optimization
• The technology that makes it all work
• What companies are doing and how it has improved conversion rates
• The future of biometrics technology

Marketing Strategies Revealed in this Episode:

• Why so many businesses fail
• The first thing to look for
• Defining the 4-steps to profitability
• The time it takes to reach profitability
• Is it too late to fix a company that has lacked profit

Marketing Strategies Revealed in this Episode:

• Examples of Facebook offline events
• Companies that have had success with offline events
• How to use the Facebook Attribution Tool
• How to get started measuring offline events data

Marketing Strategies Revealed in this Episode:

• What is a content audit
• How to determine what content is good
• How you get started with a content audit
• The steps to doing an audit
• How often you should do an audit

Marketing Strategies Revealed in this Episode:

• Who are influencers?
• Promoting with influencers and social media and how you start
• How do you find the right influencers?
• Typical incentives you can offer to motivate influencers
• How to find the right social media platform

Marketing Strategies Revealed in this Episode:

• How Instagram product tagging works
• How to promote without being overly promotional
• Getting a presence on Instagram
• Other features of Instagram to promote products
• Making posts look organic rather than promotional

Marketing Strategies Revealed in this Episode:

• The most effective ways to utilize remote teams
• Collaboration and management tools to use
• Effective ways to manage a remote team
• In house vs. outsourcing
• The downsides to a 100% remote team

Marketing Strategies Revealed in this Episode:

• Why referral programs are more important than ever
• The components of a good referral program
• How to increase participation in your referral program
• Referral programs vs. affiliate programs
• How to come up with unique incentives

Marketing Strategies Revealed in this Episode:

• Is Free shipping essential?
• Best practices to increase conversions at checkout with competitive shipping
• Giving the perception of saving on shipping costs
• Ways to promote attractive shipping offers
• How to save time and money on shipping while remaining competitive

Marketing Strategies Revealed in this Episode:

• Search engine optimization and how its changed over the years
• Link building and content building basic strategies
• Is content still king?
• Link building in house vs. outsourcing
• The future of SEO

Marketing Strategies Revealed in this Episode:

• What is content marketing and inbound marketing
• How to launch an effective content marketing and inbound marketing campaign
• Strategies for success from CoSchedule
• How to leverage strategies across multiple countries
• Outsourcing vs. in house campaigns

Marketing Strategies Revealed in this Episode:

• What is email marketing automation
• Best ways to come up with content for email campaigns
• Style vs. quality of content
• The best features to have when looking for email automation tools
• Companies that have great email campaigns

Marketing Strategies Revealed in this Episode:

• Why are online reviews so import in the world of ecommerce
• Tips and strategies to collect customer reviews
• How to combat negative reviews
• Using a third party review platform vs. using your own
• Ways to promote glowing reviews to build brand loyalty

Marketing Strategies Revealed in this Episode:

• What is conversion rate optimization and why it is important
• In house vs. hiring an expert
• What conversion rate should a business strive for
• Examples of companies that have great conversion rates
• Is too much conversion rate optimization a bad thing?

Marketing Strategies Revealed in this Episode:

• The importance of a sales funnel
• Examples of good high ticket items to sell
• Where the funnel begins and ends.
• Tools for optimizing your sales funnel
• Recommended ad spend budgets

Marketing Strategies Revealed in this Episode:

• Marketing and lead generation in house vs. outsourcing
• The steps to finding the best marketing manager
• Establishing strong lines of communication with
• Hiring one freelancer vs. multiple freelancers
• Paying salary vs. performance based

Marketing Strategies Revealed in this Episode:

• The website abandonment problem
• The right messages
• Site abandonment vs. cart abandonment
• Sites that do a good job
• Messaging rules of thumb

Marketing Strategies Revealed in this Episode:

• Using Twitter to increase sales
• Putting together an in-house Twitter strategy
• Starting a podcast
• Is Twitter and podcasting a lasting strategy?

Marketing Strategies Revealed in this Episode:

• What is conversion optimization
• How to find the best content
• Inbound marketing tactics
• Inbound marketing leaders to model

Marketing Strategies Revealed in this Episode:

• How Pinterest works
• Using Rich Pins
• Finding inspiration from other brands
• Doing keyword research to maximize success

Marketing Strategies Revealed in this Episode:

• The marketing trifecta
• The explosion of engagement on Facebook Messenger
• Facebook Messenger vs. email opt-in
• Building a long term relationship

Marketing Strategies Revealed in this Episode:

• The history of B2B ads Options
• The effectiveness of LinkedIn ads
• Creating effective Ad copy and graphics
• Types of business that can succeed with LinkedIn ads
• Companies to model

Marketing Strategies Revealed in this Episode:

• What is influencer marketing
• How to find influencers
• How to track referrals from influencers
• The best social networks for influencer success

Marketing Strategies Revealed in this Episode:

• A content strategy anyone can follow
• Affordable content creation techniques
• Advanced content creation and marketing strategies
• Content creation with respect to Google

Marketing Strategies Revealed in this Episode:

• Why are memorable domains effective
• Strategies to find memorable domains
• Future of new domain extensions
• New Domain extensions

Marketing Strategies Revealed in this Episode:

• What is pageview journalism?
• How newsrooms work these days versus the good old days
• How does a business get reporters and bloggers to cover them
• What's the easiest way to get quoted?

Marketing Strategies Revealed in this Episode:

• What exactly is Content Gap Analysis & Topic creation for Content
• Marketing
• Content creation options
• In house content creation vs. Outsourcing
• Content updating schedule

Marketing Strategies Revealed in this Episode:

• Definition of branding
• The most important marketing strategies for ecommerce businesses
• Creating a branding and marketing plan
• Modeling successful companies

Marketing Strategies Revealed in this Episode:

• Preparing a video marketing campaign
• What types of businesses benefit from video marketing
• Elements of unforgettable videos
• What social media platforms lend well to video

Marketing Strategies Revealed in this Episode:

• Reaching more people by managing site bugs.
• Common bugs that affect sales
• Eliminating bugs in marketing verbiage
• Quick fixes to solve common bugs

Marketing Strategies Revealed in this Episode:

• What is Drop Shipping?
• Google Product Listing Ads
• How to take advantage of Google PLAs
• Are Google PLAs good for low ticket items?

Marketing Strategies Revealed in this Episode:

• Why is email marketing important on Black Friday
• Pre-promotion of black Friday deals
• Frequency of sending emails
• Recommended email tools

Marketing Strategies Revealed in this Episode:

• What is A/B testing
• Analyzing and optimizing based on results
• Optimizing mobile conversions
• How to improve conversion rates

Marketing Strategies Revealed in this Episode:

• How to approach
• Strategies for engaging influencers
• Affordable PR tips
• Tools for PR and influencer engagement

Marketing Strategies Revealed in this Episode:

• How to determine the LTV of your customers
• Forming long term relationships with customers
• Adding subscription services
• Coming up with complimentary products and services

Marketing Strategies Revealed in this Episode:

• Inventory management across all platforms
• Maximizing profit by negotiating net 30 and net 60 terms
• Paying suppliers with credit cards
• Creative ways to get suppliers to trust you

Marketing Strategies Revealed in this Episode:

• How to create a sales funnel
• Improving Amazon search results
• The threat of amazon manufactured products
• Multi-channel ecommerce

Marketing Strategies Revealed in this Episode:

• Increasing customer life through adding value
• Customer retention tools
• Determining customer lifetime value
• The best customer retention strategy

Marketing Strategies Revealed in this Episode:

• Scaling for an international audience
• How to internationalize your website
• Common mistakes when going international
• Adjusting messaging based on your targeted demographics

Marketing Strategies Revealed in this Episode:

• General rules of thumbs when creating descriptions
• Giving value to the shopper
• Finding unique content for hundreds of products
• When to engage a copywriter

Marketing Strategies Revealed in this Episode:

• Creating a link building flow
• Defining your teams goals
• Performing a website audit
• 301 redirects on low performing pages

Marketing Strategies Revealed in this Episode:

• Mobile apps for certain businesses
• Monetization in mobile apps
• The promotion of a mobile app
• Creating an effective strategy

Marketing Strategies Revealed in this Episode:

• How to add the Amazon sales channel
• Considering other retail sales channels
• Tools to manage multi-channel fulfillment and inventory
• Setting up the multi-channel eCommerce infrastructure

Marketing Strategies Revealed in this Episode:

• Creating a responsive site
• Updating graphics and fonts
• Analyzing on different devices
• Optimizing layout and design

Marketing Strategies Revealed in this Episode:

• Getting started on Amazon
• Optimizing product details, descriptions and images
• The win-win with Amazon
• Products that are ripe for Amazon

Marketing Strategies Revealed in this Episode:

• Optimizing common emails like order receipt and password reset
• Adding branding marketing and content to transactional emails
• Optimizing post purchase emails
• Post shopping discount thank you emails

Marketing Strategies Revealed in this Episode:

• Top marketing plugins
• Setup and integration of plugins
• The top ecommerce platforms that work well with plugins
• Security issues with plugins

Marketing Strategies Revealed in this Episode:

• Personalizing your about us page
• Become transparent to customers
• Highlight successful customers and tell their story
• Putting a face on your brand

Marketing Strategies Revealed in this Episode:

• Streamlining checkout process
• Improving page load speed
• Adding clear call to actions
• Improving customer service by adding live chat

Marketing Strategies Revealed in this Episode:

• Strategies for picking unique domains
• Using domains for promotional campaigns
• Large brands using innovative domains
• The benefits in using unique domains

Marketing Strategies Revealed in this Episode:

• How B2B businesses attract new customers
• Shopping cart solutions for B2B businesses
• Which large companies can smaller companies use as a model
• The B2B checkout process

Marketing Strategies Revealed in this Episode:

• Conversion rate optimization improvements
• Mobile conversion optimization
• Design mistakes
• How to endure in ecommerce

Marketing Strategies Revealed in this Episode:

• The best topics for eCommerce webinars
• Using private webinars as focus groups
• The benefits of webinars
• Using custom graphics and pop-ups like hello bars to promote on-site

Marketing Strategies Revealed in this Episode:

• Facilitating two way communications without being too aggressive
• The best platforms that lend well to organically growing a connected community
• The next gen messaging platforms
• The future of community building and messaging

Marketing Strategies Revealed in this Episode:

• The tasks that virtual assistants can do
• Finding the right virtual assistant
• The challenges with hiring a virtual assistant
• The future of hiring virtual assistants

Marketing Strategies Revealed in this Episode:

• How an Ecommerce Business Gets Started with Facebook Ads
• The Best Creatives to Use for Your Facebook Ads
• What Is the Best Audience to Target
• How to Maximize Your ROI

Marketing Strategies Revealed in this Episode:

• Getting specific customer feedback from specific pages of your site
• Conversion rate optimization
• Customizing Offer Messaging
• Using Machine learning to customize ads

Marketing Strategies Revealed in this Episode:

• The use of quizzes in digital advertising
• What specific apps to use for online quizzes
• How to implement quizzes through social media
• How to come up with engaging questions

Marketing Strategies Revealed in this Episode:

• The use of artificial intelligence in digital advertising
• How machine learning and data-intelligence can help increase advertising campaign ROIs
• Predicting conversions
• The use of "Smart" ads ( personalized creative and messaging)

Marketing Strategies Revealed in this Episode:

• How to leverate influencer Marketing on Youtube
• How to leverate influencer Marketing on Instagram
• Strategies for reaching out to Influencers

Marketing Strategies Revealed in this Episode:

• How to get started with data analytics
• What key data metrics a business should focus on
• Get direct feedback by talking to customers

Marketing Strategies Revealed in this Episode:

• How to implement on-demand services to your customers
• Making your customers life more convenient
• How to add value vs. convenience

Marketing Strategies Revealed in this Episode:

• How to get started upselling
• What we can learn about upselling from the eCommerce leaders
• The Do’s and Don’ts of upselling

Marketing Strategies Revealed in this Episode:

• How to consistently drive and grow sales with email marketing
• Email marketing automation
• How to put together an email marketing program

Marketing Strategies Revealed in this Episode:

• Understanding emerging forms of social eCommerce
• How to use Facebook Live for eCommerce
• How to use chatbots for eCommerce

Marketing Strategies Revealed in this episode:

• How to use Cohort analysis to optimize your eCommerce
• Conversion funnel optimization
• How to understand your customers

Marketing Strategies Revealed in this Episode:

• Google Analytics
• Digital Measurement
• Performance Marketing

Marketing Strategies Revealed in this Episode:

• How to get Instagram brand ambassadors
• How to use Adwords to sell eCommerce products
• Email marketing automation & SEO optimization

Marketing Strategies Revealed in this Episode:

• How to build Facebook advertising for eCommerce
• How to build Instagram advertising for eCommerce
• The perfect ingredients for eCommerce advertising

Marketing Strategies Revealed in this Episode:

• How To sell more products with YouTube ads
• The YouTube ads hack that will get you guaranteed exposure
• How to create a YouTube ad that captures attention and drives traffic
• A powerful remarketing strategy to use with YouTube Ads