Marketing Strategies Revealed in this Episode:

• What is conversion rate optimization and why it is important
• In house vs. hiring an expert
• What conversion rate should a business strive for
• Examples of companies that have great conversion rates
• Is too much conversion rate optimization a bad thing?

Marketing Strategies Revealed in this Episode:

• The importance of a sales funnel
• Examples of good high ticket items to sell
• Where the funnel begins and ends.
• Tools for optimizing your sales funnel
• Recommended ad spend budgets

Marketing Strategies Revealed in this Episode:

• Marketing and lead generation in house vs. outsourcing
• The steps to finding the best marketing manager
• Establishing strong lines of communication with
• Hiring one freelancer vs. multiple freelancers
• Paying salary vs. performance based

Marketing Strategies Revealed in this Episode:

• The website abandonment problem
• The right messages
• Site abandonment vs. cart abandonment
• Sites that do a good job
• Messaging rules of thumb