eCommerce Marketing Podcast

Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London.

He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe.

In this episode, you will learn

  • The concept of backlinks and their importance in eCommerce SEO

  • How to evaluate the quality of a potential backlink source and the specific metrics or indicators that you should look for

  • The most effective strategies for building powerful backlinks for eCommerce websites

  • The concept of link building outreach and how to approach it in a way that maximizes the chances of getting high-quality backlinks

  • Case studies where powerful backlinks played a significant role in improving an eCommerce store's visibility and sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: JoshuaGeorge.mp3
Category:general -- posted at: 12:21pm EDT

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer’s needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox. His experiences gave him first-hand knowledge about brand activity outside above the line advertising, including advanced customer service and product development.

In this episode, you will learn

  • How has the rise of podcasting and streaming services influenced the growing importance of audio advertising in the ecommerce marketing world

  • The concept of hyper-targeting in the context of audio ads and how it can lead to significant cost savings for businesses

  • What sets audio ads apart from traditional advertising mediums when it comes to personalization and audience targeting

  • Key elements that make an audio ad campaign successful and memorable for listeners

  • Example of a brands that have seen significant success by leveraging hyper-targeted audio ads

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: PaulKelly.mp3
Category:general -- posted at: 12:10pm EDT

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

In this episode, you will learn

  • What exactly is the concept of Primal Storytelling

  • How can ecommerce businesses identify the core elements of their brand story that resonate with the primal instincts of their target audience

  • How can ecommerce businesses integrate Primal Storytelling into their content marketing strategy, including their website, social media, email marketing, and more

  • The potential challenges that businesses might face while implementing Primal Storytelling, and how to overcome them

  • Examples of ecommerce brands that have successfully implemented Primal Storytelling in their marketing efforts, and the kind of impact it has had on their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

 

Direct download: AntonyButler.mp3
Category:general -- posted at: 12:29pm EDT

Greg Writer is the Founder and CEO of Launch Cart.  Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register.  He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country.

In this episode, you will learn

  • What is an Order Bump and how does it work in the context of ecommerce checkout?

  • How can implementing Order Bumps effectively increase the Average Order Value (AOV) for an ecommerce business

  • What types of products or services make for the most effective Order Bumps? Are there any specific industries or niches that tend to benefit the most from this strategy?

  • How can businesses test and optimize their Order Bumps to ensure they're providing the most value to their customers and not causing friction in the checkout process?

  • Examples and case studies of businesses that have successfully utilized Order Bumps to boost their AOV and overall revenue

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: GregWriter.mp3
Category:general -- posted at: 11:55am EDT

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