Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Conversational SMS Marketing
• How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
• Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
• Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
• What are the key metrics when measuring success of a word-of-mouth marketing campaign
• What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
• Companies that have been successful with word-of-mouth marketing

Marketing Strategies and Topics Covered in this Episode:

• What is Amazon Pay-Per-Click
• The different Amazon pay per click ad types and which ones are right for you
• How to increase visibility and sales
• Examples of businesses that have been successful with their Amazon Pay-Per-Click

Marketing Strategies and Topics Covered in this Episode:

• What is Conversion Rate Optimization
• Ways to improve your conversion rate
• Tools that you can use to improve your conversion rate
• The Key performance indicators used to measure conversion rate improvements