Ben Leonard is a renowned figure in the ecommerce landscape and the mastermind behind benleonard.pro, where he shares his extensive expertise in growing and successfully exiting ecommerce businesses. With a track record of building, scaling, and selling his own successful online ventures, Ben brings a wealth of practical insights and strategies. His journey is a testament to the potential of ecommerce and serves as an inspiration to entrepreneurs and marketers alike. Join us as we explore Ben's unique approach to business growth and learn how to navigate the challenging yet rewarding world of ecommerce. 

In this episode, you will learn

• The key strategies Ben initially employed that laid the foundation for the successful growth of his ecommerce businesses
• In the process of scaling his business, the biggest challenge he faced, and how he overcame them
• The importance of brand development in growth strategy, and the top tips for building a strong brand in the ecommerce space
• For those ecommerce businesses looking to exit, what steps should they take to prepare for a successful exit, and how do they know if it is the right time to sell
• Mistakes Ben made during the growth phase, and the key things he learned from them 
• Emerging trends in ecommerce that will significantly impact ecommerce businesses in the near future

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. 

In this episode, you will learn

• How Amazon's Click-Through Rate (CTR) impacts a product's visibility and sales performance on the platform
  
  
• Best practices that sellers should implement to optimize their CTR on Amazon
  
  
• 'Hacks' or lesser-known strategies for significantly improving CTR on Amazon listings
  
  
• How does improving CTR correlate with conversion rates and is there a point where focusing on CTR might not translate into higher sales
  
  
• How sellers should  adapt their strategies to maintain or improve their CTR in light of  changes to the Amazon algorithm
  
  
• Case studies where implementing specific CTR strategies led to notable improvements in a product's performance on Amazon

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Adam is a serial entrepreneur and the founder/CEO of Retention.com, which helps DTC brands grow their email list 10-15x faster than any other way. He has bootstrapped the company to 20m ARR in 3 years, and sold his last company to private equity for an eight figure exit. Adam is the host of the "10 Years in the Making" podcast, is creating a weekly work-in-public docuseries called "Billion Dollar Challenge", and posts daily on linkedin and twitter. Adam is an expert in email marketing, list growth, data, compliance, and building software companies.

In this episode, you will learn

• How the iOS17 update has altered the user tracking landscape for platforms like Klaviyo and Meta
• How does the reduction from a 2-year tracking window to just 7 days fundamentally change marketing strategies for ecommerce brands
• The effects of the iOS14 and iOS17 updates on ecommerce marketing?
• What are the most immediate challenges that ecommerce brands are facing due to this reduced tracking capability
• Given these new limitations, the strategic shifts that are recommended for ecommerce brands looking to maintain effective marketing campaigns
• For brands that are just now becoming aware of these changes, what are the first steps they should take to adapt their marketing strategies effectively

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial

For show transcript and past guests, please visit

https://www.ecommercemarketingpodcast.com

Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review

Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder.

In this episode, you will learn

• How to leverage personal branding to build credibility and influence

• In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns

• How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement

• Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned

• With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing

• Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies, I am a C-level marketer, transformational leader, and builder of high performing teams. I currently serve as the Chief Marketing Officer at Super.com, a technology company that provides innovative solutions for consumers and businesses. My mission is to create and execute marketing strategies that drive brand awareness, customer acquisition, retention, and loyalty, while aligning with the company's vision, values, and goals. I specialize in building and leading multidisciplinary teams that leverage research and insights to deliver positioning, messaging, and award-winning campaigns that resonate with diverse audiences and markets. I also cultivate a general manager mindset and P&L ownership to optimize marketing performance and ROI. Additionally, I share my knowledge and passion for marketing as an adjunct professor of consumer behavior at NYU Stern School of Business.

In this episode, you will learn

• How has consumer behavior understanding evolved over the last 20 years

• Which research methods work best for developing user personas at Super.com

• How do you balance quantitative data with qualitative insights in persona creation

• What's the best approach to training teams around new user personas, especially in large organizations

• How to turn user personas into effective marketing strategies

Episode sponsored by: http://unicornsunitepodcast.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Philip Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest growing private companies 5 times and he did it as a 1 employee company, working from home. He started his first business in 1998 and has been part of 5 acquisitions so far. Phil is an expert in B2B lead generation and is one of the most sought-after consultants, working with over 10,000 clients and counting. His most recent business, All In One Marketing.com, was created to help companies scale their digital marketing without making costly mistakes. He provides 3 main services, Chief Marketing Officer / Consulting services, an all-in-one marketing software platform and PR services where

In this episode, you will learn

• Insights on how automation tools facilitate rapid scale-up in businesses

• What are the Key Marketing Processes that Businesses should Consider Automating

• How has AI reshaped automation in marketing, and can you provide examples of AI tools that have proven beneficial

• What factors should businesses consider before transitioning to an automated marketing regime

• A success story where the automation of marketing strategies has led to substantial scaling of a business

• The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review

Casey Hill is currently the Senior Manager of Growth at ActiveCampaign

In this episode, you will learn

• How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content

• Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales

• How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales

• What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail

•  What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets

• Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Tom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey.

In this episode, you will learn

• How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content

• What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content

• How do you ensure consistency in messaging and content quality, especially when dealing with multiple retail partners

• How Cohley advises brands to handle and potentially leverage negative feedback and the opportunity in turning a negative review into a brand-building moment

• The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he's a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support from influential VCs, including the renowned Serena Williams. r

In this episode, you will learn

• The top three challenges e-commerce brands face when attempting to scale, and how Luminous addresses these.

• How e-commerce brands can stay agile and adaptive in their inventory management to avoid stockouts or overstock situations

• The integration of technology, such as AI or IoT, revolutionizing supply chain management for e-commerce brands in the next five years

• The one piece of advice Jared wished someone had given him when he was just starting out and why

• Where the e-commerce landscape is heading in the next decade, especially in the context of supply chain management and operations

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Deevo Tindall, is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers. In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness. Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.

In this episode, you will learn

• What holistic branding is and how it differs from traditional branding approaches?

• How can one ensure their brand remains distinctive and true to its holistic vision?

• What's the biggest mistake you see brands making when trying to create "authentic" content?

• How holistic branding affects eCommerce businesses in particular and some notable success stories

• How the interplay between authenticity, content, and brand value will evolve in the next 5 years

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire. He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list. He’s the founder of Igor Solo Ads – one of the world’s top email traffic agencies. Igor specializes in helping average people break the link between their time and their income.

In this episode, you will learn

• What "e-Farming" is and how does it differ from traditional list building methods?

• What are the most significant benefits of e-Farming for eCommerce businesses

• Specific tools or platforms for e-Farming? And how do they enhance the process or results compared to conventional email marketing tools?

• Strategies that eCommerce businesses can adopt to make their e-Farming efforts more personalized and effective?

• For our listeners who are eager to start implementing e-Farming into their email marketing strategies, could you share one or two actionable tips or best practices that they should keep in mind?

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot.

In this episode, you will learn

• Why email marketing remains pivotal for D2C brands and what key metrics should they track to measure success

• Top strategies for organically building an email list, and once built, how do you recommend segmenting it for personalization and maximum impact

• How do you balance between promotional and value-driven content in emails, and what elements have you found most effective in creating a high-converting email for D2C brands

• How do lifecycle emails automate sales for D2C brands, and what's one essential email automation they should have

• The future of email marketing for D2C brands over the next 5 years, and the top 3 strategies they should adopt now to stay ahead of the curve

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising. Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur. With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.

In this episode, you will learn

• Performance marketing and its importance for DTC brands today

• How have recent tech advancements influenced Alpha Inbound's marketing strategies

• Common challenges in performance marketing for DTC brands, and how Alpha Inbound address them

• Should DTC brands focus on a single marketing channel or a multi-channel approach

• Emerging trends in performance marketing, and how Alpha Inbound is preparing for them

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.

In this episode, you will learn

• How Lloyed’s early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community

• What the "Community-Led Growth" model is and why it's becoming increasingly popular in the startup ecosystem

• How does a brand know if the community-led growth strategy is right for them

• What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another "subscriber list"?

• For companies just starting out, what actionable steps can they take to start building a loyal and engaged community

• Brands and  organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO.

In this episode, you will learn

• Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands

• Common misconceptions about Paid Ads in the ecommerce industry, and how can businesses avoid falling into these traps

• The essential elements to focus on in order to optimize an ecommerce website for better conversion rates

• Balancing the budget between Paid Ads and CRO for businesses just starting out in ecommerce

• A brand that effectively utilized Paid Ads and CRO to build a profitable business

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jessie Healy is the founder of Webtopia where she advises eCommerce brands on how they can grow their profits through Social Media Advertising, Google Ads and Email Marketing.

In this episode, you will learn

• What Meta’s Advantage+ Shopping Campaigns are for

• How do these campaigns differ from traditional online marketing and advertising campaigns

• The specific industries or sectors where Advantage+ Shopping Campaigns would be particularly effective

• How does Meta's Advantage+ Shopping Campaigns integrate with other social media marketing strategies

• Examples of businesses that have successfully leveraged Advantage+ Shopping Campaigns to boost their sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Branden Moskwa has been working with creative e-commerce leaders and founders who love what they do but hate the parts they need to do. He has been a sought-after futurist and thought leader by IBM, SAP and Oracle. He writes for Hackernoon, where he recently won a contributor of the year award, for his insights and interviews with DTC-focused Inc 5000 companies.

In this episode, you will learn

• The Customer Profit Ratio (CPR) is and why it's so crucial for ecommerce businesses to understand and monitor 

• How does CPR help in making operational and business decisions

• What is the connection between CPR and marketing and how does this number help in shaping marketing strategies, particularly for ecommerce companies

• How affiliate program offers as the most missed opportunity in ecommerce marketing

• Strategies for ecommerce businesses to track and optimize their CPR while implementing an affiliate marketing program

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Liam started his first business aged just 14 and ran a number of successful ecommerce ventures before co-founding Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping.

In this episode, you will learn

• What Google Shopping is and how it works 

• The key advantages of using Google Shopping over other digital marketing channels

• Tips on how to create compelling product listings for Google Shopping

• Common mistakes you see businesses make when they start using Google Shopping, and how can they be avoided

• Success stories where businesses have significantly improved their ROI with the help of Google Shopping

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Richard Harris is the Founder and CEO of Black Crow AI, which delivers AI/ML infrastructure as a service to companies of any size. Black Crow uses machine learning to predict the future of key enterprise KPIs, in real-time, and activates those predictions in hyper-practical ways to improve profitability. Before founding Black Crow, Richard was the founder and CEO of <intent>, which grew to over $175M in annual revenue. Earlier in his career, he was an SVP at Travelocity, where he led Strategy, BD and Travelocity’s syndication business, which grew to over $2B under his leadership. Richard was a co-founder of Site59, an innovator in online travel technology, serving as CFO through the company’s acquisition by Travelocity/Sabre Holdings. 

In this episode, you will learn

• How AI is changing the landscape, particularly in terms of paid and owned marketing channels

• Example of how AI can enhance the effectiveness of paid channels in an ecommerce setting

• How does AI enhance the effectiveness of owned channels, like email marketing or a brand's own website

• How can businesses, particularly smaller ones, easily adopt and implement AI

• The future of ecommerce marketing particularly for paid and owned channels

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out. 

In this episode, you will learn

• What is the brand narrative process

• Why is establishing a brand narrative essential for ecommerce businesses

• How can ecommerce businesses weave their brand narratives into their marketing strategies to drive customer engagement and loyalty

• What are the key steps to creating an effective brand narrative for an ecommerce business

• What are the common mistakes ecommerce businesses make when it comes to creating their brand narratives and how can these be avoided

• Examples of successful brand narratives in the ecommerce space and what makes them stand out

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu.

In this episode, you will learn

• How is AI changing the ecommerce marketing landscape, particularly for D2C and B2B companies

• What specific AI tools or technologies are essential for modern ecommerce marketing

• How AI can help ecommerce businesses provide a more personalized experience for their customers

• How will AI in ecommerce evolve in the near future and what emerging trends should ecommerce brands be aware of

• How can businesses strike a balance between automated, AI-driven interactions and maintaining a human touch in customer engagement

• How Zoovu's clients have creatively used AI to drive engagement and increase their conversion rates

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube.

In this episode, you will learn

• A case study where influencer marketing significantly boosted an ecommerce business

• How can ecommerce brands identify the right influencers for their products or services

• What strategies would you suggest for small ecommerce businesses with limited budgets to leverage influencer marketing

• How influencer marketing helps in engaging with Gen Z and Millennials and how should messaging be tailored for these demographics

• Challenges and pitfalls ecommerce brands should avoid in influencer marketing

• The future of ecommerce and influencer marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Allison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from Duke University and is currently based in Boston, United States.

In this episode, you will learn

• Which social media platforms are known for their rapidly shifting trends and how can eCommerce marketers stay ahead of these trends to maximize their results?

• What is the most significant impact social media has had on consumer demand, and how can eCommerce companies leverage this to their advantage

• How important it is for eCommerce businesses to be active and responsive on social media platforms

• The role of AI and machine learning evolving in the context of eCommerce and managing social media-induced demand

• How the future of eCommerce may be influenced by social media platforms and consumer demands arising from them

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

He is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conversions through auto optimizing product recommendations while personalizing the customer journey. Additionally, he serves as Special Advisor to Kathy Ireland®, where he has helped Kathy Ireland Worldwide's B2C retail brand scale from $2B to $3.1B in sales by providing strategic planning on high level topics, partnerships, acquisitions and technology endeavors. Blake oversaw Kathy's entire online ecommerce ecosystem. Here he led both kiWW and partner's ecommerce teams. Some of these partnerships included Macys, Zulilly, BHFO, and Neiman Marcus. Blake also advises several other companies in the nonprofit sector, e.g. ChickTech and Best Buddies.

In this episode, you will learn

• How artificial intelligence is currently reshaping the eCommerce industry

• Ways AI contributes to optimizing the customer journey in online retail

• How AI-powered personalization improves customer experience and boosts conversions in eCommerce

• How can privacy concerns be mitigated within the context of online retail

• Examples of innovative uses of AI in eCommerce

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytechnic Institute and a Bachelor's in Business Management from the same institution.  Jason is also an Ironman finisher and a father of two girls. He is passionate about finding missed opportunities where a partnership can add value. He is also a strong advocate for diversity and inclusion in the workplace.

In this episode, you will learn

• How an effective brand identity can impact an e-commerce business

• Key components to consider when building an e-commerce brand identity

• Strategies for creating a unique brand voice for an e-commerce platform

• Common pitfalls in building an e-commerce brand identity, and how can these be avoided

• Examples of some successful ecommerce businesses that have established a solid brand identity

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Vash is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in eCommerce Marketing from 0 to $1,000,000 in 2 years and has helped generate more than $50,000,000 for his clients.

In this episode, you will learn

• What are the key components of a successful Facebook ad campaign for ecommerce businesses

• The most common mistakes ecommerce owners make when setting up their Facebook ads

• How a strong mindset can contribute to your ecommerce success

• How to you handle setbacks and maintain a positive mindset

• The one piece of advise that you wish someone had given you when you started your first ecommerce business

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Andrew is an e-commerce marketing expert with over 15 years in the industry, he is the Founder of BlueTuskr, a full-service marketing company for e-commerce sellers and the host of The E-Comm Show podcast.

In this episode, you will learn

• What is omnichannel marketing is and why it's so crucial for e-commerce businesses today

• What are the key channels that e-commerce sellers should consider when implementing an omnichannel marketing strategy? How do they differ in terms of audience and potential reach?

• How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to

• How can e-commerce sellers effectively leverage omnichannel marketing to diversify off of traditional marketplaces like Amazon and eBay?

• How do you approach measuring the success of an omnichannel marketing strategy? What metrics or KPIs should businesses pay attention to?

• Success stories of businesses that have thrived by diversifying off marketplaces through omnichannel marketing?

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lauren Lee is ClickBank’s Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. Lauren has partnered with top Fortune 100 companies like Walmart, Amazon, and Apple leading their affiliate marketing strategies and offer campaigns, and is helping brands like yours craft scaled affiliate channels.  You can find her hanging with her husband and daughter when she isn’t supporting clients, traveling the PNW, and assisting in Buddhist meditation teacher training.

In this episode, you will learn

• What are the benefits of using affiliates to market your e-commerce brand

• How do you find and select the right affiliates for your brand

• How can you ensure that your brand is represented in a positive light by affiliates

• What are some common mistakes that e-commerce brands make when working with affiliates?

• Case studies of brands that have achieved tremendous success working with affiliates and maintaining control of their brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Sebastian Herz has been an accomplished Amazon seller since 2014. He has not only built two successful brands but also managed to bring his own products to thousands of offline retail stores, including the largest national retail chains in Germany. Currently, Sebastian is the co-founder of Zignify Global Product Sourcing, a company that has sourced over 2,000 products, saved their clients a staggering $300 million in sourcing costs, and catered to a diverse clientele ranging from Amazon newcomers to Fortune 500 companies. Zignify specializes in product sourcing not only from China, but also from various locations around the globe.

In this episode, you will learn

• Effective strategies for reducing purchasing costs while maintaining product quality

• Common pitfalls that businesses encounter when trying to save money on purchasing, and how can they avoid them

• How important is it to establish strong relationships with suppliers, and what advice do you have for building and maintaining these connections

• The role of negotiation in the purchasing process and share some tips for successful negotiation with suppliers

• An inspiring success story that demonstrates the effective use of cost-saving approaches and sales-boosting techniques

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle.

In this episode, you will learn

• The concept of micro-influencers and why they are so important for eCommerce brands today

• How do you identify the right micro-influencers for a specific brand or product and factors do you consider

• Key advantages of working with micro-influencers as opposed to more prominent influencers in the digital space

• How do you approach establishing authentic relationships between brands and micro-influencers to ensure long-term success

• How do you measure the success and ROI of micro-influencer campaigns and What metrics are most useful for evaluating their performance

• Examples of successful influencer-led DTC brands and how micro-influencers played a role in their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTue at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over 25 years of marketing experience, Reid Carr built Red Door Interactive to be a fiercely independent, nationally renowned, full-funnel marketing agency. RDI was founded to help enterprise clients fuse brand with performance marketing to help them break through creatively and grow market share. With decades of experience in strategy development and brand and performance marketing, Carr specializes in standout creative optimized by a data-driven, full-funnel, multi-channel approach to drive meaningful results.

In this episode, you will learn

• The concept of digital content optimization and why it's important for ecommerce businesses

• How does digital content optimization differ from traditional SEO techniques, and how does it contribute to increased brand visibility

• What are some key elements that ecommerce marketers should focus on when optimizing their digital content for increased brand visibility

• How can ecommerce businesses leverage different types of digital content, such as blog posts, product descriptions, and multimedia, to improve their brand visibility

• What role does keyword research play in digital content optimization, and how can ecommerce businesses identify the most effective keywords for their niche

• Case studies and success stories where digital content optimization played a significant role in improving an ecommerce business's brand visibility and sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Aditya Varanasi is the Founder and Chief Executive Officer at Awarity, where they disrupt the advertising industry by making world class marketing more affordable and sustainable for up-and-coming companies. He graduated with a B.S. in Chemical Engineering from Purdue University and earned his MBA from the Kellogg School of Management. He spent 14 years at PepsiCo where he pioneered new ways to unlock the power of digital media across a wide range of brands including Cheetos, Cracker Jack, and Lays Stax.

In this episode, you will learn

• The concept of "breaking through the noise" in the context of ecommerce marketing, and why it is essential for businesses to develop a message that resonates with their target customers

• Common challenges that ecommerce businesses face when trying to craft a message that stands out and connects with their audience and how they can overcome these challenges

• How an ecommerce businesses can identify and define their target customer more accurately to develop a message that resonates with them and the techniques that can be used for this process

•  

• Examples of successful ecommerce brands that have managed to break through the noise and create a powerful message that resonates with their target audience and the strategies they use to achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Matt Ranta is a partner and head of Digital & eCommerce with Nimble Gravity which is a consultancy specializing in data science, digital strategy, e-commerce, near-shore engineering teams, analytics, and organizational strategy. They work with companies ranging in size from startup to those with billions in revenue, and across varied industries such as endangered species protection, healthcare, DTC clothing, and more.

In this episode, you will learn

• The most common mistakes that e-commerce companies make when it comes to marketing and overall performance

• Cost-effective and easy-to-implement strategies that e-commerce businesses can use to optimize their website for conversions and user experience

• Key performance indicators (KPIs) that e-commerce companies should monitor to measure the success of their marketing efforts

• How can e-commerce companies effectively leverage social media to improve their performance and reach a larger audience

• Successful case studies where e-commerce companies have made simple changes to their marketing strategy that resulted in significant improvements in performance

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Bryan Trilli has bought or started 6 different businesses in 5 different industries in 4 different states from a brick-and-mortar service business to the #1 online company for computer vision training in the world. After running a successful lead-gen agency, Optimized Marketing, Bryan decided that if his team truly is great at marketing, they should cut out the middle-man and buy and build companies we control. That adventure led him down an unexpected path about the crucial importance of pricing strategy that we'll be discussing today.

In this episode, you will learn

• Why pricing is the most crucial aspect for an ecommerce business, and how it directly impacts a company's success?

• Strategies for determining the optimal price point for various products or services in an ecommerce business

• How can ecommerce businesses balance competitive pricing with profitability, especially when competing with major players like Amazon and Walmart

• What role does pricing psychology play in shaping consumer behavior and driving sales? Are there any key psychological principles that ecommerce businesses should keep in mind when setting their prices

• Examples of some ecommerce brands that have set optimal pricing and have achieved success because of this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Joshua is the owner and founder of ClickSlice, an award-winning SEO agency based in London.

He has been involved in the SEO industry since 2015 and has quickly made a name for himself as an established global lecturer who pioneers making SEO education more accessible across the globe.

In this episode, you will learn

• The concept of backlinks and their importance in eCommerce SEO

• How to evaluate the quality of a potential backlink source and the specific metrics or indicators that you should look for

• The most effective strategies for building powerful backlinks for eCommerce websites

• The concept of link building outreach and how to approach it in a way that maximizes the chances of getting high-quality backlinks

• Case studies where powerful backlinks played a significant role in improving an eCommerce store's visibility and sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer’s needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox. His experiences gave him first-hand knowledge about brand activity outside above the line advertising, including advanced customer service and product development.

In this episode, you will learn

• How has the rise of podcasting and streaming services influenced the growing importance of audio advertising in the ecommerce marketing world

• The concept of hyper-targeting in the context of audio ads and how it can lead to significant cost savings for businesses

• What sets audio ads apart from traditional advertising mediums when it comes to personalization and audience targeting

• Key elements that make an audio ad campaign successful and memorable for listeners

• Example of a brands that have seen significant success by leveraging hyper-targeted audio ads

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the author of Primal Storytelling, Marketing for Humans. A highly regarded expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. He is a combat veteran and commanded an infantry company in Iraq during the invasion of Baghdad. He is also a Brazilian Jiu-Jitsu blackbelt and currently resides in Montana with his wife and two sons.

In this episode, you will learn

• What exactly is the concept of Primal Storytelling

• How can ecommerce businesses identify the core elements of their brand story that resonate with the primal instincts of their target audience

• How can ecommerce businesses integrate Primal Storytelling into their content marketing strategy, including their website, social media, email marketing, and more

• The potential challenges that businesses might face while implementing Primal Storytelling, and how to overcome them

• Examples of ecommerce brands that have successfully implemented Primal Storytelling in their marketing efforts, and the kind of impact it has had on their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Greg Writer is the Founder and CEO of Launch Cart.  Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register.  He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country.

In this episode, you will learn

• What is an Order Bump and how does it work in the context of ecommerce checkout?

• How can implementing Order Bumps effectively increase the Average Order Value (AOV) for an ecommerce business

• What types of products or services make for the most effective Order Bumps? Are there any specific industries or niches that tend to benefit the most from this strategy?

• How can businesses test and optimize their Order Bumps to ensure they're providing the most value to their customers and not causing friction in the checkout process?

• Examples and case studies of businesses that have successfully utilized Order Bumps to boost their AOV and overall revenue

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys.

In this episode, you will learn

• Why is personalization so important in your messaging to customers and prospective customers

• When personalizing messaging how do you securely and privately capture relevant customer info without putting their data at risk

• How do you determine what data points are relevant when capturing your prospects information

• What tools and resources do you need to create customer driven personalization?

• Examples of some ecommerce businesses that have created effective personalized experiences that have helped them drive sales and better engage with their customers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my last year of college. Over the last 2 years, we had the opportunity to work with more than 30 eCommerce brands on their email and SMS marketing and helped generate about @20M in sales. 

In this episode, you will learn

• What are the key elements of a high-converting email campaign that can drive significant revenue growth

• How important is segmentation in an email marketing strategy, and what are some effective ways to segment customers to maximize revenue potential

• Top strategies for scaling an eCommerce brand's email revenue from $100,000 to $1 million

• How crucial is it to maintain a healthy email list, and what are some best practices for list management and hygiene

• Examples of a brands that have successfully grew their email revenue from $100,000 to $1 million

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

With 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online marketplaces and ecommerce via the UK in Europe, APEC and North America. Focusing on seamless trade routes and an expert in the myriad of cultural trading differences, Riki joined Global E-Commerce Experts in 2020 as General Manager to reinforce the team that grows E-Commerce sellers into the UK and EU. Now integral to the roll out of GEEs ambitious industry disrupting global expansion strategy, Riki is applying more than 2 decades of award winning international trade experience to scale online sellers around the world.

In this episode, you will learn

• The initial things that an ecommerce brand needs to have in place before selling to EU and UK markets

• How does a US company provide cost effective shipping when shipping to the UK or other European countries

• What tools or apps would you recommend for a brand to assist in selling in the UK and EU

• Examples of ecommerce brands that successfully sell in the US, UK and EU and the keys to their success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies.

In this episode, you will learn

• What is a net promoter score and why is it important?

• What tools and resources are required for a brand to calculate their net promoter score?

• What are the primary benefits for calculating the net promoter score?

• What are various ways that a brand can poll customers to calculate the score?

• Example of an ecommerce brand that has a high net promoter score and how did they achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Guest Links:

https://www.eyefulmedia.com/

https://provisionpromise.org/

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies and bringing innovative solutions to the market.

In this episode, you will learn

• Why is AI a game changer when it comes to elevating ecommerce advertising

• What are some practical ways that any ecommerce business can take advantage of AI to improve their marketing

• Are there any negative consequences to using AI to assist with ecommerce advertising

• What tools or resources would recommend that a brand should use to take full advantage of AI with their ecommerce advertising

• Example of an ecommerce brand that has done a great job utilizing AI for advertising

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

After leading several successful sales organizations in the telecommunications and software space for almost a decade, John began investing in companies predominantly in the eCommerce arena. A college friend was launching BattlBox in early 2015 and John knew he had to be involved, so he invested in it, offering advice in a limited capacity.

BattlBox started to see exponential growth and the demand for John’s time increased. In early 2016, John made the decision to step away from his then sales leadership role with a software company to join the BattlBox team in a full-time capacity. In July 2019, The BattlBox Group acquired Carnivore Club, an artisanal meat subscription box.

In October of 2021, BattlBox and Carnivore Club were acquired by Emerge Brands for $18.95M.

John currently serves as Chief Executive Officer for The BattlBox Group.

In this episode, you will learn

• What are some ways that an ecommerce brand can start building a community by creating specific content

• How does a brand come off as being concerned about the community and not just trying to push products to customers

• Are there any tools or resources that you would recommend for content and community building

• Example of an ecommerce brand that has done a great job with content and community building

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Brandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand.  He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day one and works to make his clients' marketing campaigns perform for their businesses.

In this episode, you will learn

• What exactly is Omnichannel marketing

• How an ecommerce business decides which marketing channels to focus on

• What are some tools and resources and best practices for managing marketing campaigns across multiple channels

• Examples of some ecommerce businesses that are successful in the Omnichannel marketing game and the things have they done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in Auguest 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Scott Brown is an entrepreneur in the toy and game space with several successful exits between the two of them. Their latest product, PaddleSmash, is best described as a lovechild of Pickleball and Spikeball and was launched in September 2022.

In this episode, you will learn:

• Things that a brand should have in place before doing any initial marketing to get their first customers
• How does a new brand determine what marketing channels are right for them
• If your brand is in a super competitive category, what are some things you can do to get any type of traction
• Do’s and don'ts when it comes to launching and marketing a brand 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in July 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes.  Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

In this episode, you will learn

• Why will personalization be the key differentiator for successful eCommerce marketing
• What are some methods for gathering the right data to personalize
• What are some of the top ways to personalize and how can these ways help you stand out
• Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising.

In this episode, you will learn

• What  fundamental things do you need to know yourself to be able to audit your digital marketers
• What are some data points that you should be tracking to perform a successful audit and what tools should you use to capture this data
• What are some benchmarks that you should set for your digital marketers
• Ways to incentivise digital marketers to hit certain benchmarks

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in August 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

In this episode, you will learn

• What are some must have content marketing and SEO strategies that all ecommerce brands should be doing
• What exactly is evergreen content and how is it created and promoted
• How does an ecommerce brand know what types of content will resonate with their customers and potential customers
• Examples of businesses that have launched successful evergreen content marketing strategies

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Initially published in August 2022, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems! Reinis Krumins who is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years.

In this episode, you will learn

• What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
• Once a list is obtained, are there some initial things that need to be done to warm up the list before sending a product launch email
• What are some email marketing tools that a brand should use to manage the entire email marketing process
• Examples of some ecommerce brands that have had success with announcing product launches via email and the specific things they did to achieve success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.