Marketing Strategies Revealed in this Episode:

• What an ecommerce business should have in place prior to starting a Google Ad campaign
• How to effectively set the correct pay-per-click amounts and campaign budget
• Other PPC marketing channels that a business can try
• Best practices for success when it comes to PPC campaigns
• Examples of some top ecommerce brands that do a great job with PPC marketing that we can learn from

Marketing Strategies Revealed in this Episode:

• How to determine which live chat and chat bot tools to use
• Why live chat and chat bots are so popular these days
• What are some best practices for lead intake and lead conversion
• Tools and resources that you recommend for Lead intake and lead optimization
• Top brands that do a great job with lead conversion, live chat and chat bot conversions

Marketing Strategies Revealed in this Episode:

• What should an ecommerce business first do when considering an online ad strategy
• How does a business determine which channels are right for them
• Ways to structure ad content and graphics
• How do you determine an appropriate ad budget that will get you the best ROI
• Recent changes that Google has made with respect to how they present online ads that everyone should be aware of

Marketing Strategies Revealed in this Episode:

• What is partnership marketing
• What are some do’s and don’ts when it comes to forming partnerships
• Why partnerships so important for any type of business these days
• Examples of successful co-marketing campaigns
• Partnerships between big brands and what we can learn from them