Marketing Strategies and Topics Covered in this Episode:

• What are upselling and cross-selling techniques
• How do you do upselling
• What is an example of cross-selling
• Other metrics that should be measured to determine the efficacy of upselling and cross-selling

Marketing Strategies and Topics Covered in this Episode:

• The types of digital marketing that can be used to sell books online
• How to optimize digital marketing for selling a book online
• What tools can be used to effectively implement these marketing campaigns
• Examples of businesses that have been successful in selling their books online through digital marketing

Marketing Strategies and Topics Covered in this Episode:

• Methods that any ecommerce company can implement to start building their sales funnel
• When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel
• Recommended tools and resources for managing people in all phases of your sales funnel
• Examples of businesses that have successfully managed and grown an evergreen and winning sales funnel

Marketing Strategies and Topics Covered in this Episode:

• Where does an ecommerce brand begin when it comes to Conversion rate optimization?
• The specific methodology to follow when looking to improve your conversion rates
• Standard Do’s and Don’ts when it comes to CRO
• Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions

Marketing Strategies and Topics Covered in this Episode:

• What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
• Instagram and Facebook features that enable and facilitate sales
• Common do’s and dont’s when it comes to social commerce and social selling
• Brands that have been really successful with social commerce