Tom is the Co-founder & CEO of NYC-based Cohley, the platform that's helping brands generate the content they need to win at every step of the consumer journey.

In this episode, you will learn

• How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content

• What kind of impact have video testimonials shown on conversion rates compared to traditional text reviews and the specific industries or product types that benefit more from video content

• How do you ensure consistency in messaging and content quality, especially when dealing with multiple retail partners

• How Cohley advises brands to handle and potentially leverage negative feedback and the opportunity in turning a negative review into a brand-building moment

• The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he's a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support from influential VCs, including the renowned Serena Williams. r

In this episode, you will learn

• The top three challenges e-commerce brands face when attempting to scale, and how Luminous addresses these.

• How e-commerce brands can stay agile and adaptive in their inventory management to avoid stockouts or overstock situations

• The integration of technology, such as AI or IoT, revolutionizing supply chain management for e-commerce brands in the next five years

• The one piece of advice Jared wished someone had given him when he was just starting out and why

• Where the e-commerce landscape is heading in the next decade, especially in the context of supply chain management and operations

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Deevo Tindall, is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. Deevo's approach to branding transcends superficial elements; he understands that it's about crafting an immersive experience that resonates deeply with audiences. At Fusion Creative, he orchestrates a symphony of touchpoints, ensuring a cohesive and unforgettable journey for customers. In a digital landscape, Deevo's strategies are catalysts for business growth. From social media mastery to SEO and PPC prowess, he offers comprehensive solutions that pave the way to success. Deevo champions unapologetic branding, urging businesses to break free from the ordinary and embrace their distinctiveness. Beyond his strategic acumen, Deevo is a master storyteller and master photographer. His holistic approach to branding captures hearts and minds, bridging the gap between imagination and execution.

In this episode, you will learn

• What holistic branding is and how it differs from traditional branding approaches?

• How can one ensure their brand remains distinctive and true to its holistic vision?

• What's the biggest mistake you see brands making when trying to create "authentic" content?

• How holistic branding affects eCommerce businesses in particular and some notable success stories

• How the interplay between authenticity, content, and brand value will evolve in the next 5 years

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire. He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list. He’s the founder of Igor Solo Ads – one of the world’s top email traffic agencies. Igor specializes in helping average people break the link between their time and their income.

In this episode, you will learn

• What "e-Farming" is and how does it differ from traditional list building methods?

• What are the most significant benefits of e-Farming for eCommerce businesses

• Specific tools or platforms for e-Farming? And how do they enhance the process or results compared to conventional email marketing tools?

• Strategies that eCommerce businesses can adopt to make their e-Farming efforts more personalized and effective?

• For our listeners who are eager to start implementing e-Farming into their email marketing strategies, could you share one or two actionable tips or best practices that they should keep in mind?

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot.

In this episode, you will learn

• Why email marketing remains pivotal for D2C brands and what key metrics should they track to measure success

• Top strategies for organically building an email list, and once built, how do you recommend segmenting it for personalization and maximum impact

• How do you balance between promotional and value-driven content in emails, and what elements have you found most effective in creating a high-converting email for D2C brands

• How do lifecycle emails automate sales for D2C brands, and what's one essential email automation they should have

• The future of email marketing for D2C brands over the next 5 years, and the top 3 strategies they should adopt now to stay ahead of the curve

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.