eCommerce Marketing Podcast

Today's guest is Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.

In this episode, you will learn

  • If subscription commerce is right for any DTC ecommerce business
  • The downsides to setting up a subscription commerce offering
  • The things that need to be in place for a brand to effectively have a subscription commerce offering
  • Examples of some ecommerce businesses that have a successful subscription commerce offerings

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: EvanPadgett.mp3
Category:general -- posted at: 11:49am EDT

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS).

He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. 

In this episode, you will learn

  • How companies can safely build links that boost domain authority
  • A few basic do’s and don'ts when it comes to link building
  • How link building can be done by anyone on your team
  • Examples of some ecommerce businesses that have done successful link building and the results they saw

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: JohnLightfoot.mp3
Category:general -- posted at: 11:14am EDT

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

In this episode, you will learn 

  • Must they have content marketing and SEO strategies that all ecommerce brands should be doing
  • Evergreen content and how it is created and promoted
  • How does an ecommerce brand know what types of content will resonate with their customers and potential customers
  • Examples of businesses that have launched successful evergreen content marketing strategies 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: FarzadRashid.mp3
Category:general -- posted at: 11:48am EDT

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands.

GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.

Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.

In this episode, you will learn

  • What is the main difference between an influencer that recommends products to one that is a direct seller of your brand
  • When looking for influencers to be direct sellers what type of incentive do you need to offer them
  • What types of promotional materials and resources do you need to provide influencers that are direct sellers
  • Examples of businesses that are currently actively using influencers as direct sellers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: DavidPerry.mp3
Category:general -- posted at: 4:00pm EDT

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com.

In this episode, you will learn

  • What are the key things that need to be in place when considering setting up an affiliate program
  • How to recruit and retain the top affiliates in your industry
  • When looking to improve your SEO, why content partner recruitment is so important
  • Examples of businesses that have launched and are currently running successful affiliate programs

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Direct download: DustineHowes.mp3
Category:general -- posted at: 11:11am EDT

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