Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS).

He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. 

In this episode, you will learn

• How companies can safely build links that boost domain authority
• A few basic do’s and don'ts when it comes to link building
• How link building can be done by anyone on your team
• Examples of some ecommerce businesses that have done successful link building and the results they saw

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other companies achieve the same success via Respona.

In this episode, you will learn 

• Must they have content marketing and SEO strategies that all ecommerce brands should be doing
• Evergreen content and how it is created and promoted
• How does an ecommerce brand know what types of content will resonate with their customers and potential customers
• Examples of businesses that have launched successful evergreen content marketing strategies 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands.

GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.

Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.

In this episode, you will learn

• What is the main difference between an influencer that recommends products to one that is a direct seller of your brand
• When looking for influencers to be direct sellers what type of incentive do you need to offer them
• What types of promotional materials and resources do you need to provide influencers that are direct sellers
• Examples of businesses that are currently actively using influencers as direct sellers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com.

In this episode, you will learn

• What are the key things that need to be in place when considering setting up an affiliate program
• How to recruit and retain the top affiliates in your industry
• When looking to improve your SEO, why content partner recruitment is so important
• Examples of businesses that have launched and are currently running successful affiliate programs

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassador, Kirk’s goal is to help organizations leverage innovation. As the host and producer of the show “How it All Werks,” he believes that corporations, no matter their size, should “stop selling, start streaming, and let the clients come to you! 

In this episode, you will learn

• How does an ecommerce business determine what to talk about and what to show in a live video stream
• How can a live video stream be used to increase website traffic and sales
• The tools and resources that are recommended for implementing a live video broadcast
• Examples of businesses that have done successful live videos 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. 

He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages.

A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably.

In this episode, you will learn

• What exactly is First and zero party data
• How this data can be used to improve customer lifetime
• Additional ways to increase the value of each customer
• Examples of some ecommerce businesses that have improved their customer lifetime value

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization  solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on helping brands and agencies maximize their potential with Amazon advertising in a simple yet powerful way.

In this episode, you will learn

• What are all the promotional options available on Amazon and other popular marketplaces
• The recommended tools and resources that a brand can use to manage promotion across these platforms as well as on their own websites
• Other marketplaces that are starting to pick up more sales and traffic that a brand should consider
• Examples of businesses that successfully promote on Amazon and other marketplaces and what specific things they have done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that drive results. 

Prior to founding JUICE, Lisovetsky was the Director of Growth at Common, the leading co-living company, and former founder of Skylight, a Tinder for apartments. He raised $500k in funding for Skylight from Tim Draper (investor in SpaceX, Tesla, Hotmail), Marc Benioff (Founder & CEO, Salesforce), and Great Oaks VC. Skylight was acquired by Common in 2017. Lisovetsky also holds a BS in finance from NYU Stern and is one of the general partners of Magic Fund, a VC firm dedicated to founders backing founders.

In this episode, you will learn

• How an ecommerce brand knows what paid campaigns are right for them and what social media platforms to target
• The do’s and don'ts when it comes to creating profitable Paid Ad campaigns
• The tools and resources that can help an ecommerce business successfully manage their paid ads
• Examples of businesses that you are familiar with that have successfully set up and managed revenue generating paid ad campaigns

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.

Marketing Strategies and Topics Covered in this Episode:

• What is retargeting and why is it so important today
• Recommended retargeting strategies that a business should follow
• The tools and resources that can be used to help with retargeting strategies
• The key performance indicators that should be monitored to measure the effectiveness of retargeting

Marketing Strategies and Topics Covered in this Episode:

• Why site performance so important when it comes to reaching more customers and generating more website traffic and sales
• The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against
• The specific strategy that should be followed when looking to improve site performance
• The tools and resources that can be used to improve an ecommerce sites performance

Marketing Strategies and Topics Covered in this Episode:

• Customer retention vs. customer winback strategies
• The main aspects of SEO that an ecommerce business should focus on
• Specific SEO strategies that should be used specifically to drive growth
• Examples of businesses that have implemented successful SEO growth strategies

Marketing Strategies and Topics Covered in this Episode:

• What are micro-influencers?
• Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
• Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
• Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies and Topics Covered in this Episode:

• What exactly is AMP email?
• How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers.
• The specific tools and resources that are required to set up and manage AMP email campaigns
• Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode:

• Why quizzes are more effective for email list building rather than traditional pop ups
• The Klaviyo nucleus approach
• Why email marketing is the brain for all marketing channels
• Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach 

Marketing Strategies and Topics Covered in this Episode:

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them?
• How to determine the correct incentive to offer influencers to promote your brand
• Examples of businesses that have launched successful influencer marketing campaigns 
• Tools and resources that can be used to launch and manage an influencer marketing campaign

Marketing Strategies and Topics Covered in this Episode:

• Ways in which you can empower your customers to create your product for you
• Why it is so important that your product  / service creation is a collaborative process between you and your customers and prospective customers
• The tools and resources that are needed for getting feedback from customers and tracking their responses
• Examples of businesses that have worked with their customers to create awesome products and services

Marketing Strategies and Topics Covered in this Episode:

• The most important accounting tasks for eCommerce businesses
• The tools/resources needed to accomplish these accounting tasks
• The challenges and success factors of eCommerce development in our current third millennium era
• Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode:

• The different types of Google Ads that are available for ecommerce stores?
• How a brand determines which type of ad is best for their brand
• The rule of thumb when it comes to coming up with a cost per click amount and budget
• Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode:

• What is customer retention and how does it differ from winback strategy
• What are the different customer retention strategies
• How do you measure the success of customer retention strategies
• The do’s and don’ts of customer retention

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Evergreen Marketing
• What are the benefits of Evergreen Marketing
• What specific marketing efforts can you implement for evergreen marketing
• Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Conversational SMS Marketing
• How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
• Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
• Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

Marketing Strategies and Topics Covered in this Episode:

• What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
• What are the key metrics when measuring success of a word-of-mouth marketing campaign
• What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
• Companies that have been successful with word-of-mouth marketing

Marketing Strategies and Topics Covered in this Episode:

• What is Amazon Pay-Per-Click
• The different Amazon pay per click ad types and which ones are right for you
• How to increase visibility and sales
• Examples of businesses that have been successful with their Amazon Pay-Per-Click

Marketing Strategies and Topics Covered in this Episode:

• What is Conversion Rate Optimization
• Ways to improve your conversion rate
• Tools that you can use to improve your conversion rate
• The Key performance indicators used to measure conversion rate improvements

Marketing Strategies and Topics Covered in this Episode:

• What are upselling and cross-selling techniques
• How do you do upselling
• What is an example of cross-selling
• Other metrics that should be measured to determine the efficacy of upselling and cross-selling

Marketing Strategies and Topics Covered in this Episode:

• The types of digital marketing that can be used to sell books online
• How to optimize digital marketing for selling a book online
• What tools can be used to effectively implement these marketing campaigns
• Examples of businesses that have been successful in selling their books online through digital marketing

Marketing Strategies and Topics Covered in this Episode:

• Methods that any ecommerce company can implement to start building their sales funnel
• When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel
• Recommended tools and resources for managing people in all phases of your sales funnel
• Examples of businesses that have successfully managed and grown an evergreen and winning sales funnel

Marketing Strategies and Topics Covered in this Episode:

• Where does an ecommerce brand begin when it comes to Conversion rate optimization?
• The specific methodology to follow when looking to improve your conversion rates
• Standard Do’s and Don’ts when it comes to CRO
• Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions

Marketing Strategies and Topics Covered in this Episode:

• What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
• Instagram and Facebook features that enable and facilitate sales
• Common do’s and dont’s when it comes to social commerce and social selling
• Brands that have been really successful with social commerce

Marketing Strategies and Topics Covered in this Episode:

• How exactly email retargeting works
• What tools and resources are required for email retargeting to work
• Why email is still a very powerful communication tool to reach and engage with potential clients
• Businesses that have created successful email retargeting campaigns and the specific techniques they utilized

Marketing Strategies and Topics Covered in this Episode:

• How podcasting eliminates cold leads
• Ways to use podcasts for marketing strategies
• How to measure the effectiveness of podcasts
• Businesses that have been successful in using their podcasts for marketing

Marketing Strategies and Topics Covered in this Episode:

• Is email marketing still effective?
• How to write great marketing emails
• Best practices for growing a subscriber list
• The variables that affect the success or failure of an email marketing campaign

Marketing Strategies Revealed in this Episode:

• Why giveaway campaigns so effective and are they appropriate for any ecommerce business
• Tools and resources that are needed to manage your giveaway campaigns
• How an optimal tech stack help increase your ecommerce sales
• Examples of businesses that have successfully set up and managed giveaway campaigns

Marketing Strategies Revealed in this Episode:

• When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind?
• The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack
• How an optimal tech stack help increase your ecommerce sales
• Examples of businesses that have an optimal tech stack and what it looks like

Marketing Strategies Revealed in this Episode:

• What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
• What exactly is the gated launch method
• Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen?
• Brands that have been really successful with a gated launch and the specific things they did

Marketing Strategies Revealed in this Episode:

• How to build a B2B content marketing strategy
• How content helps generate leads
• How to choose the right content types
• How to to track and report on the performance of content

Marketing Strategies Revealed in this Episode:

• What is the primary goal when advertising
• The checklist and framework that should be followed to get the most out of your ads
• Common mistakes committed in advertising
• Businesses that have been successful with their advertising campaign

Marketing Strategies Revealed in this Episode:

• What is press release marketing
• How you write a press release for marketing purposes
• What tools can be used for this press release marketing strategy
• The Do’s and Don'ts for press release marketing
• Businesses that have been successful with press release marketing

Marketing Strategies Revealed in this Episode:

• Why SMS Marketing still the best strategy today
• The best approach to an SMS marketing strategy
• How do you measure the success of SMS marketing
• Examples of businesses that have successfully with personalized SMS marketing

Marketing Strategies Revealed in this Episode:

• Wholesale bundle pricing strategy and why is it effective
• Wholesale bundling vs retail bundle
• How to implement a bundling pricing strategy
• Examples of businesses that have been successful with product bundling

Marketing Strategies Revealed in this Episode:

• What is AI-Powered messaging
• How AI-Powered messaging along with top customer care helps bring new customers and retain current ones
• Tools and resources that help an ecommerce business generate and manage AI-Powered messaging 
• Examples of businesses that have successfully set up and managed AI-Powered marketing campaigns
• Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.

Marketing Strategies Revealed in this Episode:

• The most crucial marketing role to fill when your ecommerce business is just starting out 
• Marketing roles to fill when your ecommerce business is looking to scale revenue 
• The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers 
• Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.

Marketing Strategies Revealed in this Episode:

• Specific trends that have been seen in the world of influencer marketing within the past year
• Actionable strategies that brands can use to connect with the right influencers
• Is influencer marketing a sustainable strategy for years to come?
• Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.

Marketing Strategies Revealed in this Episode:

• Recommended marketing automations for service-based companies 
• How do you leverage these automations to improve ones overall eCommerce marketing strategy
• The tools/methods and resources that can be used to implement these automations
• Examples of businesses that have been successful with these automations

Marketing Strategies Revealed in this Episode:

• How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them
• Some effective ways to come up with the right messaging and targeting the right demographics on social media
• What an average ecommerce business creates a Facebook group about that makes sense
• Examples of businesses that have been successful with social media ads and what specifically they have done to gain success

Marketing Strategies Revealed in this Episode:

• Ways that an ecommerce business can get leads and start the nurturing process
• How you can effectively nurture leads using text marketing and SMS communication
• The specific tools and resources that are required for nurturing leads through text marketing?
• Examples of businesses that have been successful nurturing leads through text marketing

Marketing Strategies Revealed in this Episode:

• What is performance marketing and how do you build a process to drive growth
• What tools can be used to help manage performance marketing
• Key performance indicators to monitor and measure effectiveness
• Businesses that have been successful with their performance marketing

Marketing Strategies Revealed in this Episode:

• What is a specific product review strategy and how does it help e-Commerce businesses
• How can you get more reviews and generate more content from customers
• How to measure the success of your strategy
• What businesses have been successful with this strategy

Marketing Strategies Revealed in this Episode:

• What is content marketing
• How is traditional marketing different from content marketing?
• The various uses of content marketing
• What is an ideal content marketing strategy

Marketing Strategies Revealed in this Episode:

• What elements comprise the customers onsite experience?
• Ways to optimize the onsite experience
• Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value
• Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this

Marketing Strategies Revealed in this Episode:

• What is YouTube influencer marketing?
• How to find influencers that are right to market your products/services
• How to measure the success of YouTube influencer marketing
• Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing

Marketing Strategies Revealed in this Episode:

• What are the eCommerce trends in 2021
• How can businesses prepare for these trends?
• What are some of the practices that should be discontinued / continued to adapt to these trends?
• Businesses that have been successful with their change management to keep up with the latest trends

Marketing Strategies Revealed in this Episode:

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do’s and Dont’s when it comes to link building

Marketing Strategies Revealed in this Episode:

• What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
• What are basic tactics to cross promote and sell additional products and services
• How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
• What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?

Marketing Strategies Revealed in this Episode:

• What is crowdfunding and how does it work?
• How to get a product off-the-ground using crowdfunding
• How to plan a crowdfunding campaign strategy
• Examples of organizations/businesses that have been successful with crowdfunding

Marketing Strategies Revealed in this Episode:

• The competencies that are needed when hiring for a marketing team
• The key functions performed by marketing team in order to be effective
• The tasks/activities that should be assigned to this department for optimal performance
• How to measure the individuals and teams performance

Marketing Strategies Revealed in this Episode:

• The primary problem with trying to grow a new consumer brand too quickly
• What's special about exponential growth for consumer brands
• How to design products that generate exponential growth
• How weird new products can eventually become cool and have explosive growth

Marketing Strategies Revealed in this Episode:

• Effective ways to come up with a lasting digital legacy
• Quality content vs. SEO tactics
• Injecting your values into your brands messaging
• How to preserve your ecommerce brands legacy

Marketing Strategies Revealed in this Episode:

• The challenges in hiring virtual assistants and how to overcome them
• The tools and assessments used to find the right talent
• The importance of using virtual assistants to grow your business
• Businesses that have been successful in hiring virtual professionals

Marketing Strategies Revealed in this Episode:

• The initial steps in successfully picking the right niche for starting an ecommerce brand
• Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery?
• Strategies and tips for laying the foundation of a successful ecommerce brand and growing it
• Examples of businesses that have been successful with growing a successful ecommerce brand

Marketing Strategies Revealed in this Episode:

• The #1 thing software companies get wrong about pricing
• What product managers need to know about packaging and pricing
• How a company can create a product category for itself
• The role that product marketing plays in creating unicorn and IPO silicon valley companies
• The hallmarks of great product marketers

Marketing Strategies Revealed in this Episode:

• Facebook marketing tools that most people are unfamiliar with
• Facts and figures that support the efficacy of these marketing tools
• How businesses augment these tools to their current marketing strategy
• Businesses that have been successful with these Facebook marketing tools

Marketing Strategies Revealed in this Episode:

• Why website load speed so important when doing conversion rate optimization
• The first things that an ecommerce website needs to address to improve page load speed
• Conversion rate improvement stats when a sites speed is improved

The tools and resources that are required to improve page load speed and conversion rates

Marketing Strategies Revealed in this Episode:

• How to begin building a platform for your ecommerce business
• Specific marketing strategies to use to grow your platform
• The tools and resources needed to grow your ecommerce business platform
• Ecommerce businesses that have created successful platforms and the strategies they used.

Marketing Strategies Revealed in this Episode:

• How to build an effective framework for startup businesses
• The risks that need to be considered and how to avoid and/or mitigate them
• The tools and resources needed to build a brand and business
• The proper ways to measure the success of your business and brand building

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when looking to implement a video content marketing strategy
• How you use these marketing strategy to grow and scale e-commerce business
• The tools needed to successfully execute these video marketing strategies?
• Some well known brands that are successful with their video content marketing campaigns

Marketing Strategies Revealed in this Episode:

• What makes a digital strategy data-driven and customer-focused
• How do marketers today crisis-proof their marketing plans
• What is a framework of crisis-proof digital strategy
• How to measure the efficacy of these crisis proof marketing strategies

Marketing Strategies Revealed in this Episode:

• What are promo codes and how are the negatively abused in today's ecommerce sales
• How to you protect your profit margins from unauthorized use of coupons
• The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
• Businesses that have implemented promo code protection mitigating steps to protect their margins

Marketing Strategies Revealed in this Episode:

• How YouTube Ads are different from other platforms
• How do you optimize your YouTube Ads
• The key metrics that should be looked at when scaling ads
• Businesses that have become successful with their YouTube ads

Marketing Strategies Revealed in this Episode:

• The top SEO strategies that can be implemented in 2020
• The different tools needed for these SEO strategies
• What are the top companies that have used these strategies for their success?
• How to measure the success of your SEO efforts

Marketing Strategies Revealed in this Episode:

• What is text marketing?
• The advantages of text marketing compared to other marketing strategies
• The tools and tips that you can impart when launching a text marketing campaign
•  E-commerce brands that do a great job running a text marketing campaign

Marketing Strategies Revealed in this Episode:

• Methods and strategies when gathering data for product development
• Methods and strategies when gathering data for content development
• The different methods and strategies when gathering data for customer retention
• The best ways to measure the efficacy of these methods and strategies

Marketing Strategies Revealed in this Episode:

• How SEO has changed over the years
• SEO strategies that are a must to be implemented
• The tools that are needed for basic SEO strategies
• How to measure the effectiveness of the SEO techniques

Marketing Strategies Revealed in this Episode:

• How an SEO Quick Win strategy can work
• The Three Pillars of SEO Success
• How to implement an SEO Quick Win Strategy
• How you measure your success rate of these strategies and how often you should check their effectiveness

Marketing Strategies Revealed in this Episode:

• What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have?
• The different marketing channels the B2B businesses need to focus on.
• How is the sale Cycle different from a B2C sales cycle?
• Ecommerce B2B companies that have done a great job selling online and what we can learn from them.

Marketing Strategies Revealed in this Episode:

• What exactly is a Results Flywheel and how can it be applied to ecommerce businesses?
• How does a business know what to focus on and what is right for their business?
• What specific things need to be in place in order to handle an exponential growth in profits?
• Ecommerce growth success stories and how they were achieved

Marketing Strategies Revealed in this Episode:

• What is artificial intelligence and how does it relate to helping a businesses grow and find customers
• What specific strategies can you put in place using AI to help you predict and acquire the right customers?
• What specific tools and resources do you need to use to make artificial intelligence work.
• Where the future of Artificial Intelligence and machine learning is headed with regards to ecommerce marketing

Marketing Strategies Revealed in this Episode:

• How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads
• The various stages of a sales funnel when it comes to digital marketing
• Effective ways to get your Facebook ads to stand out to attract the right customers
• Ecommerce brands that we can checkout today that are doing an awesome job with top of funnel prospecting on Facebook

Marketing Strategies Revealed in this Episode:

• How to select the best VA’s to assist with marketing activities such as email marketing
• How to incorporate VA’s into your email marketing process flow
• What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks
• How to determine the correct compensation for VA’s so that you attract the right person for your tasks

Marketing Strategies Revealed in this Episode:

• Why does a brand need to spend money on advertising if they are SEO optimized?
• The best ways to start marketing your product with a small advertising budget on Amazon
• Where do most brands fail when it comes to selling on Amazon?
• The future of retail brick and mortar vs. selling online

Marketing Strategies Revealed in this Episode:

• Basic traffic generation strategies that any ecommerce business can start doing today
• Should a new ecommerce business initially focus on PPC or long term SEO and how should they go about doing this?
• Tools and resources that all ecommerce businesses should have in place to maintain successful PPC and SEO campaigns and strategies
• Successful ecommerce brands that have done a great job balancing PPC and SEO and how have they accomplished this

Marketing Strategies Revealed in this Episode:

• Unique growth strategies the ecommerce companies have been forced to utilize during the Global Pandemic
• Growth strategies of the past that are totally out of the question in this current environment
• Strategies that businesses should double down on now
• Companies that have done a great job in pivoting in this current situation and what they have done to increase growth these days

Marketing Strategies Revealed in this Episode:

• What are web-based push notifications and how can they be utilized by ecommerce businesses?
• Stats that show the effectiveness of push notifications
• What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns?
• What tools and resources are required to make push notifications happen and will they work across any browser type and mobile devices as well?

Marketing Strategies Revealed in this Episode:

• Actionable tips to start increasing sales on Amazon Today
• Ways for a brand to stand out and gain awareness
• Specific marketing strategies that are more effective in this current climate
• Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode:

• Why email marketing still more important than ever
• How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list?
• How does an ecommerce brand determine what content to use for an email marketing campaign?
• Companies that have some standout and effective email marketing campaigns that we can all learn from

Marketing Strategies Revealed in this Episode:

• What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel.
• Various ways to build a sales funnel
• Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend.
• How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something.
• Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode:

• How do you decide what content to put in a video
• Coming up with the perfect story for your brand
• Recommended video software to use when creating explainer videos
• The best ways to incorporate videos in your marketing for the best ROI
• Hidden Do's and Don'ts when it comes to video

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when it comes to analyzing the experience that prospects and customers have on their websites
• Things that can help improve the online experience
• Mission critical insights that can be understood when analyzing your customers experience
• Main points of outcome that an ecommerce business should be striving to change by improving the customer experience 

Marketing Strategies Revealed in this Episode:

• Why email is not dead and is more important than ever
• Quick actionable tips on building your email list growth?
• With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign?
• CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger 
• ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success?
• How to coordinate marketing campaigns across multiple channels

Marketing Strategies Revealed in this Episode:

• How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevant keywords?
• What is the first thing an ecommerce site should do when looking to improve its organic listings?
• What are some must have tools and resources to have when looking to do SEO?
• Creating relevant and searchable content
• The future of where SEO is headed within the next 5 years

Marketing Strategies Revealed in this Episode:

• Where does a company begin when looking to increase sales on Amazon?
• What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns?
• How does a company continually get good reviews?
• What are some companies that are selling on Amazon right now that are killing it these days that we can all learn from, and what are some things they are doing to be successful?
• How companies can optimize their Amazon listings and overall appearance.

Marketing Strategies Revealed in this Episode:

• How do you define content marketing for ecommerce businesses
• The three pillars of content marketing done right
• Can a new startup ecommerce business be successful with content marketing, if so how?
• What tools and resources need to be in place to launch a successful content marketing campaign
• Examples of ecommerce companies that are killing it these days with content marketing that we can all learn from

Marketing Strategies Revealed in this Episode:

• What Kickstarter is and how exactly it works
• The criteria that a business must meet in order to launch a kickstarter campaign
• Who Kickstarter is for
• The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one
• Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well

Marketing Strategies Revealed in this Episode:

• What exactly is online arbitrage?
• How to find the best products to select
• The three pillars of ecommerce success
• How local retail arbitrage works
• Examples of some top ecommerce brands that are leading the way when it comes to online and retail arbitrage

Marketing Strategies Revealed in this Episode:

• The most important piece of technology that an ecommerce store should have in place
• Ways to improve the speed of an ecommerce site
• Practical ways to secure an ecommerce site
• Recommended technology tools and resources to improve site efficiency
• Examples of some top ecommerce brands that are leading the way when it comes to a solid and secure technical infrastructure

Marketing Strategies Revealed in this Episode:

• Blitz branding and how it can that be effective for an ecommerce business
• Growing an ecommerce business through podcasting
• The requirements for starting a podcast
• How to create a highly specified outreach list and turn that into a targeted social media ad campaign
• Examples of some top ecommerce brands that have leveraged podcasting and outreach lists to create successful brand awareness and social media ad campaigns

Marketing Strategies Revealed in this Episode:

• What is Pinterest and what can you do
• Why Pinterest has all-time high traffic numbers
• How specifically can an ecommerce business increase site traffic and boost sales using Pinterest?
• The tools / resources that need to be in place to create a successful Pinterest strategy
• The top ecommerce brands that are killing it today on Pinterest and what we can learn from them

Marketing Strategies Revealed in this Episode:

• Overview of direct to consumer selling and ecommerce marketplace selling
• How does an ecommerce business effectively track data? What tools and resources are required?
• The advantages of selling direct to consumer
• The advantages of selling on an ecommerce marketplace
• The disadvantages of selling across multiple platforms
• Resources required when doing multi-channel selling

Marketing Strategies Revealed in this Episode:

• What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it
• Why LinkedIn become such a prominent social platform of the past few years
•  What things need to be in place to create a LinkedIn sales automation funnel
• What type of results can a business expect from LinkedIn sales automation?
• Examples of some top ecommerce brands examples of some companies that have set up successful LinkedIn Sales automation campaigns