Marketing Strategies Revealed in this Episode:

• What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
• What are basic tactics to cross promote and sell additional products and services
• How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
• What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?

Marketing Strategies Revealed in this Episode:

• What is crowdfunding and how does it work?
• How to get a product off-the-ground using crowdfunding
• How to plan a crowdfunding campaign strategy
• Examples of organizations/businesses that have been successful with crowdfunding

Marketing Strategies Revealed in this Episode:

• The competencies that are needed when hiring for a marketing team
• The key functions performed by marketing team in order to be effective
• The tasks/activities that should be assigned to this department for optimal performance
• How to measure the individuals and teams performance

Marketing Strategies Revealed in this Episode:

• The primary problem with trying to grow a new consumer brand too quickly
• What's special about exponential growth for consumer brands
• How to design products that generate exponential growth
• How weird new products can eventually become cool and have explosive growth