John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback.

Key Episode Takeaways:

• Consumer feedback is crucial for making data-driven decisions in e-commerce.

• Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales.

• Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing.

• Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms.

• Listening to customers and making informed decisions based on their feedback is essential for business success.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product imagery, and conducting competitive testing. He also highlights the role of consumer insights in effectively communicating sustainability efforts and shaping the future of shopping on social commerce platforms. Throughout the conversation, John emphasizes the need for businesses to listen to their customers and make informed decisions based on their feedback.

Key Episode Takeaways:

• Consumer feedback is crucial for making data-driven decisions in e-commerce.
• Testing advertising efficacy, optimizing product imagery, and conducting competitive testing are key areas where consumer feedback can drive sales.
• Consumer insights can help businesses effectively communicate their sustainability efforts without falling into the trap of greenwashing.
• Consumer feedback plays a significant role in shaping the future of shopping on social commerce platforms.
• Listening to customers and making informed decisions based on their feedback is essential for business success.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion.

Key Episode Takeaways:

• Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising.
  
  
• Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks.
  
  
• Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences.
  
  
• The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion.
  
  
• Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data.
  
  
• Alex Back has a background in acting and singing on cruise ships.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award.

In this episode, you will learn

• How the landscape of social commerce evolves, and the major shifts  in consumer behavior on platforms like Instagram, TikTok, and Facebook
• Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms
• How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce
• Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries
• Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies.

In this episode, you will learn

• The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade
• How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future
• How NOBLE Digital navigates the changing waters of privacy concerns 
• What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns
• The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably.

In this episode, you will learn

• How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection
  
  
• What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges
  
  
• In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance
  
  
• The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign
  
  
• How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences
  
  
• Emerging trends and technologies that will have the biggest impact on digital advertising
  

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast

and other social medial platforms:

https://www.facebook.com/ecommercemarktingpodcast

https://twitter.com/emarketpodcast

https://www.instagram.com/emarketingpodcast/ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.