Marketing Strategies and Topics Covered in this Episode:

• What are micro-influencers?
• Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
• Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
• Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies and Topics Covered in this Episode:

• What exactly is AMP email?
• How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers.
• The specific tools and resources that are required to set up and manage AMP email campaigns
• Businesses that have been successful with AMP emails

Marketing Strategies and Topics Covered in this Episode:

• Why quizzes are more effective for email list building rather than traditional pop ups
• The Klaviyo nucleus approach
• Why email marketing is the brain for all marketing channels
• Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach 

Marketing Strategies and Topics Covered in this Episode:

• How does an ecommerce business get started with Influencer marketing
• How does an ecommerce business select the right influencer for them?
• How to determine the correct incentive to offer influencers to promote your brand
• Examples of businesses that have launched successful influencer marketing campaigns 
• Tools and resources that can be used to launch and manage an influencer marketing campaign

Marketing Strategies and Topics Covered in this Episode:

• Ways in which you can empower your customers to create your product for you
• Why it is so important that your product  / service creation is a collaborative process between you and your customers and prospective customers
• The tools and resources that are needed for getting feedback from customers and tracking their responses
• Examples of businesses that have worked with their customers to create awesome products and services