Marketing Strategies and Topics Covered in this Episode:

• The most important accounting tasks for eCommerce businesses
• The tools/resources needed to accomplish these accounting tasks
• The challenges and success factors of eCommerce development in our current third millennium era
• Businesses that have done a great job managing their accounting tasks for eCommerce and the specific things have they done

Marketing Strategies and Topics Covered in this Episode:

• The different types of Google Ads that are available for ecommerce stores?
• How a brand determines which type of ad is best for their brand
• The rule of thumb when it comes to coming up with a cost per click amount and budget
• Examples of businesses that have been successful with Google Ads and what specifically have they done

Marketing Strategies and Topics Covered in this Episode:

• What is customer retention and how does it differ from winback strategy
• What are the different customer retention strategies
• How do you measure the success of customer retention strategies
• The do’s and don’ts of customer retention

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Evergreen Marketing
• What are the benefits of Evergreen Marketing
• What specific marketing efforts can you implement for evergreen marketing
• Businesses that have been successful with evergreen marketing and the specific things they have done to be successful