Ben Leonard is a renowned figure in the ecommerce landscape and the mastermind behind benleonard.pro, where he shares his extensive expertise in growing and successfully exiting ecommerce businesses. With a track record of building, scaling, and selling his own successful online ventures, Ben brings a wealth of practical insights and strategies. His journey is a testament to the potential of ecommerce and serves as an inspiration to entrepreneurs and marketers alike. Join us as we explore Ben's unique approach to business growth and learn how to navigate the challenging yet rewarding world of ecommerce. 

In this episode, you will learn

• The key strategies Ben initially employed that laid the foundation for the successful growth of his ecommerce businesses
• In the process of scaling his business, the biggest challenge he faced, and how he overcame them
• The importance of brand development in growth strategy, and the top tips for building a strong brand in the ecommerce space
• For those ecommerce businesses looking to exit, what steps should they take to prepare for a successful exit, and how do they know if it is the right time to sell
• Mistakes Ben made during the growth phase, and the key things he learned from them 
• Emerging trends in ecommerce that will significantly impact ecommerce businesses in the near future

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. 

In this episode, you will learn

• How Amazon's Click-Through Rate (CTR) impacts a product's visibility and sales performance on the platform
  
  
• Best practices that sellers should implement to optimize their CTR on Amazon
  
  
• 'Hacks' or lesser-known strategies for significantly improving CTR on Amazon listings
  
  
• How does improving CTR correlate with conversion rates and is there a point where focusing on CTR might not translate into higher sales
  
  
• How sellers should  adapt their strategies to maintain or improve their CTR in light of  changes to the Amazon algorithm
  
  
• Case studies where implementing specific CTR strategies led to notable improvements in a product's performance on Amazon

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Adam is a serial entrepreneur and the founder/CEO of Retention.com, which helps DTC brands grow their email list 10-15x faster than any other way. He has bootstrapped the company to 20m ARR in 3 years, and sold his last company to private equity for an eight figure exit. Adam is the host of the "10 Years in the Making" podcast, is creating a weekly work-in-public docuseries called "Billion Dollar Challenge", and posts daily on linkedin and twitter. Adam is an expert in email marketing, list growth, data, compliance, and building software companies.

In this episode, you will learn

• How the iOS17 update has altered the user tracking landscape for platforms like Klaviyo and Meta
• How does the reduction from a 2-year tracking window to just 7 days fundamentally change marketing strategies for ecommerce brands
• The effects of the iOS14 and iOS17 updates on ecommerce marketing?
• What are the most immediate challenges that ecommerce brands are facing due to this reduced tracking capability
• Given these new limitations, the strategic shifts that are recommended for ecommerce brands looking to maintain effective marketing campaigns
• For brands that are just now becoming aware of these changes, what are the first steps they should take to adapt their marketing strategies effectively

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial

For show transcript and past guests, please visit

https://www.ecommercemarketingpodcast.com

Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review