From Likes to Buys The Rise of Social Commerce - with Yifat Baror

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Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award.

In this episode, you will learn

• How the landscape of social commerce evolves, and the major shifts  in consumer behavior on platforms like Instagram, TikTok, and Facebook
• Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms
• How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce
• Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries
• Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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