Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• What are some effective strategies for personalizing email content that have significantly impacted customer engagement
• How do you leverage customer data to create a personalized email experience without infringing on privacy concerns
• What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention
• Challenges in implementing personalized email marketing and how to overcome them
• Emerging trends in personalized email marketing
• Top three pieces of advice to effectively engage an audience via email

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes
• What are the key strategies for creating a successful and sustainable affiliate marketing program
• What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these
• How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers
• For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success
• Future Trends in affiliate marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics.

In this episode, you will learn

• The most common mistakes ecommerce operators make when measuring their marketing effectiveness
• Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps
• What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI
• How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector
• Future trends in ecommerce marketing measurement that businesses should prepare for

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lesley Hensell is co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. Its experts and 85-plus employees solve problems for Amazon and e-commerce sellers facing account and product listing suspensions and other difficult challenges. Lesley has been an Amazon seller since 2010, and her latest mission is to help aspiring entrepreneurs succeed on Amazon - their way.

In this episode, you will learn

• What are the key foundational building blocks for marketing on Amazon
• What essential metrics should Amazon sellers focus on for successful marketing
• How can SOPs and VAs improve marketing efficiency for Amazon sellers
• Could you share examples of how addressing customer feedback has boosted Amazon sales
• What strategies do you recommend for adapting to Amazon's changing marketplace
• What are your top tips for long-term marketing success on Amazon

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Josh ledgard is the founder of KickoffLabs.com, an audience growth platform that focuses on lightweight referrals and viral giveaways.

In this episode, you will learn

• How giveaways can be a powerful tool for audience growth and what makes them so effective compared to traditional marketing methods
• Key strategies or best practices for creating a giveaway that has the potential to go viral
• How can businesses leverage giveaways to not just grow their audience but actively engage them and turn them into brand influencers
• When running a giveaway, what metrics should businesses focus on to measure the success and impact of their campaign
• What are some common challenges businesses face when using giveaways for audience growth, and how can they overcome these obstacles
• Emerging trends do you foresee in the world of viral giveaways and audience engagement, and how businesses should prepare for these changes
• For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.