Marketing Strategies Revealed in this Episode:

• What elements comprise the customers onsite experience?
• Ways to optimize the onsite experience
• Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value
• Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this

Marketing Strategies Revealed in this Episode:

• What is YouTube influencer marketing?
• How to find influencers that are right to market your products/services
• How to measure the success of YouTube influencer marketing
• Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing

Marketing Strategies Revealed in this Episode:

• What are the eCommerce trends in 2021
• How can businesses prepare for these trends?
• What are some of the practices that should be discontinued / continued to adapt to these trends?
• Businesses that have been successful with their change management to keep up with the latest trends

Marketing Strategies Revealed in this Episode:

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do’s and Dont’s when it comes to link building