Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising. Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur. With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.

In this episode, you will learn

• Performance marketing and its importance for DTC brands today

• How have recent tech advancements influenced Alpha Inbound's marketing strategies

• Common challenges in performance marketing for DTC brands, and how Alpha Inbound address them

• Should DTC brands focus on a single marketing channel or a multi-channel approach

• Emerging trends in performance marketing, and how Alpha Inbound is preparing for them

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.

In this episode, you will learn

• How Lloyed’s early experiences as a young refugee during the Gulf War influenced his perspective on the importance of community

• What the "Community-Led Growth" model is and why it's becoming increasingly popular in the startup ecosystem

• How does a brand know if the community-led growth strategy is right for them

• What were the first steps Lloyed took to build a community around Boast.AI? And how did he ensure that this community was authentically engaged and not just another "subscriber list"?

• For companies just starting out, what actionable steps can they take to start building a loyal and engaged community

• Brands and  organizations, apart from Boast.AI, that have been doing an exceptional job at community-led growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 42 countries around the world. Over the years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. Him and his team help ecommerce and DTC brands grow through PPC marketing, data, and CRO.

In this episode, you will learn

• Key strategies for leveraging PPC marketing to drive growth for ecommerce and DTC brands

• Common misconceptions about Paid Ads in the ecommerce industry, and how can businesses avoid falling into these traps

• The essential elements to focus on in order to optimize an ecommerce website for better conversion rates

• Balancing the budget between Paid Ads and CRO for businesses just starting out in ecommerce

• A brand that effectively utilized Paid Ads and CRO to build a profitable business

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jessie Healy is the founder of Webtopia where she advises eCommerce brands on how they can grow their profits through Social Media Advertising, Google Ads and Email Marketing.

In this episode, you will learn

• What Meta’s Advantage+ Shopping Campaigns are for

• How do these campaigns differ from traditional online marketing and advertising campaigns

• The specific industries or sectors where Advantage+ Shopping Campaigns would be particularly effective

• How does Meta's Advantage+ Shopping Campaigns integrate with other social media marketing strategies

• Examples of businesses that have successfully leveraged Advantage+ Shopping Campaigns to boost their sales

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.