Marketing Strategies Revealed in this Episode:

• What is pageview journalism?
• How newsrooms work these days versus the good old days
• How does a business get reporters and bloggers to cover them
• What's the easiest way to get quoted?

Marketing Strategies Revealed in this Episode:

• What exactly is Content Gap Analysis & Topic creation for Content
• Marketing
• Content creation options
• In house content creation vs. Outsourcing
• Content updating schedule

Marketing Strategies Revealed in this Episode:

• Definition of branding
• The most important marketing strategies for ecommerce businesses
• Creating a branding and marketing plan
• Modeling successful companies

Marketing Strategies Revealed in this Episode:

• Preparing a video marketing campaign
• What types of businesses benefit from video marketing
• Elements of unforgettable videos
• What social media platforms lend well to video

Marketing Strategies Revealed in this Episode:

• Reaching more people by managing site bugs.
• Common bugs that affect sales
• Eliminating bugs in marketing verbiage
• Quick fixes to solve common bugs

Marketing Strategies Revealed in this Episode:

• What is Drop Shipping?
• Google Product Listing Ads
• How to take advantage of Google PLAs
• Are Google PLAs good for low ticket items?

Marketing Strategies Revealed in this Episode:

• Why is email marketing important on Black Friday
• Pre-promotion of black Friday deals
• Frequency of sending emails
• Recommended email tools

Marketing Strategies Revealed in this Episode:

• What is A/B testing
• Analyzing and optimizing based on results
• Optimizing mobile conversions
• How to improve conversion rates

Marketing Strategies Revealed in this Episode:

• How to approach
• Strategies for engaging influencers
• Affordable PR tips
• Tools for PR and influencer engagement

Marketing Strategies Revealed in this Episode:

• How to determine the LTV of your customers
• Forming long term relationships with customers
• Adding subscription services
• Coming up with complimentary products and services

Marketing Strategies Revealed in this Episode:

• Inventory management across all platforms
• Maximizing profit by negotiating net 30 and net 60 terms
• Paying suppliers with credit cards
• Creative ways to get suppliers to trust you

Marketing Strategies Revealed in this Episode:

• How to create a sales funnel
• Improving Amazon search results
• The threat of amazon manufactured products
• Multi-channel ecommerce

Marketing Strategies Revealed in this Episode:

• Increasing customer life through adding value
• Customer retention tools
• Determining customer lifetime value
• The best customer retention strategy

Marketing Strategies Revealed in this Episode:

• Scaling for an international audience
• How to internationalize your website
• Common mistakes when going international
• Adjusting messaging based on your targeted demographics

Marketing Strategies Revealed in this Episode:

• General rules of thumbs when creating descriptions
• Giving value to the shopper
• Finding unique content for hundreds of products
• When to engage a copywriter

Marketing Strategies Revealed in this Episode:

• Creating a link building flow
• Defining your teams goals
• Performing a website audit
• 301 redirects on low performing pages

Marketing Strategies Revealed in this Episode:

• Mobile apps for certain businesses
• Monetization in mobile apps
• The promotion of a mobile app
• Creating an effective strategy

Marketing Strategies Revealed in this Episode:

• How to add the Amazon sales channel
• Considering other retail sales channels
• Tools to manage multi-channel fulfillment and inventory
• Setting up the multi-channel eCommerce infrastructure

Marketing Strategies Revealed in this Episode:

• Creating a responsive site
• Updating graphics and fonts
• Analyzing on different devices
• Optimizing layout and design

Marketing Strategies Revealed in this Episode:

• Getting started on Amazon
• Optimizing product details, descriptions and images
• The win-win with Amazon
• Products that are ripe for Amazon

Marketing Strategies Revealed in this Episode:

• Optimizing common emails like order receipt and password reset
• Adding branding marketing and content to transactional emails
• Optimizing post purchase emails
• Post shopping discount thank you emails

Marketing Strategies Revealed in this Episode:

• Top marketing plugins
• Setup and integration of plugins
• The top ecommerce platforms that work well with plugins
• Security issues with plugins

Marketing Strategies Revealed in this Episode:

• Personalizing your about us page
• Become transparent to customers
• Highlight successful customers and tell their story
• Putting a face on your brand

Marketing Strategies Revealed in this Episode:

• Streamlining checkout process
• Improving page load speed
• Adding clear call to actions
• Improving customer service by adding live chat

Marketing Strategies Revealed in this Episode:

• Strategies for picking unique domains
• Using domains for promotional campaigns
• Large brands using innovative domains
• The benefits in using unique domains

Marketing Strategies Revealed in this Episode:

• How B2B businesses attract new customers
• Shopping cart solutions for B2B businesses
• Which large companies can smaller companies use as a model
• The B2B checkout process

Marketing Strategies Revealed in this Episode:

• Conversion rate optimization improvements
• Mobile conversion optimization
• Design mistakes
• How to endure in ecommerce

Marketing Strategies Revealed in this Episode:

• The best topics for eCommerce webinars
• Using private webinars as focus groups
• The benefits of webinars
• Using custom graphics and pop-ups like hello bars to promote on-site

Marketing Strategies Revealed in this Episode:

• Facilitating two way communications without being too aggressive
• The best platforms that lend well to organically growing a connected community
• The next gen messaging platforms
• The future of community building and messaging

Marketing Strategies Revealed in this Episode:

• The tasks that virtual assistants can do
• Finding the right virtual assistant
• The challenges with hiring a virtual assistant
• The future of hiring virtual assistants

Marketing Strategies Revealed in this Episode:

• How an Ecommerce Business Gets Started with Facebook Ads
• The Best Creatives to Use for Your Facebook Ads
• What Is the Best Audience to Target
• How to Maximize Your ROI

Marketing Strategies Revealed in this Episode:

• Getting specific customer feedback from specific pages of your site
• Conversion rate optimization
• Customizing Offer Messaging
• Using Machine learning to customize ads

Marketing Strategies Revealed in this Episode:

• The use of quizzes in digital advertising
• What specific apps to use for online quizzes
• How to implement quizzes through social media
• How to come up with engaging questions

Marketing Strategies Revealed in this Episode:

• The use of artificial intelligence in digital advertising
• How machine learning and data-intelligence can help increase advertising campaign ROIs
• Predicting conversions
• The use of "Smart" ads ( personalized creative and messaging)

Marketing Strategies Revealed in this Episode:

• How to leverate influencer Marketing on Youtube
• How to leverate influencer Marketing on Instagram
• Strategies for reaching out to Influencers

Marketing Strategies Revealed in this Episode:

• How to get started with data analytics
• What key data metrics a business should focus on
• Get direct feedback by talking to customers

Marketing Strategies Revealed in this Episode:

• How to implement on-demand services to your customers
• Making your customers life more convenient
• How to add value vs. convenience

Marketing Strategies Revealed in this Episode:

• How to get started upselling
• What we can learn about upselling from the eCommerce leaders
• The Do’s and Don’ts of upselling