Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu.

In this episode, you will learn

• How is AI changing the ecommerce marketing landscape, particularly for D2C and B2B companies

• What specific AI tools or technologies are essential for modern ecommerce marketing

• How AI can help ecommerce businesses provide a more personalized experience for their customers

• How will AI in ecommerce evolve in the near future and what emerging trends should ecommerce brands be aware of

• How can businesses strike a balance between automated, AI-driven interactions and maintaining a human touch in customer engagement

• How Zoovu's clients have creatively used AI to drive engagement and increase their conversion rates

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube.

In this episode, you will learn

• A case study where influencer marketing significantly boosted an ecommerce business

• How can ecommerce brands identify the right influencers for their products or services

• What strategies would you suggest for small ecommerce businesses with limited budgets to leverage influencer marketing

• How influencer marketing helps in engaging with Gen Z and Millennials and how should messaging be tailored for these demographics

• Challenges and pitfalls ecommerce brands should avoid in influencer marketing

• The future of ecommerce and influencer marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Allison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from Duke University and is currently based in Boston, United States.

In this episode, you will learn

• Which social media platforms are known for their rapidly shifting trends and how can eCommerce marketers stay ahead of these trends to maximize their results?

• What is the most significant impact social media has had on consumer demand, and how can eCommerce companies leverage this to their advantage

• How important it is for eCommerce businesses to be active and responsive on social media platforms

• The role of AI and machine learning evolving in the context of eCommerce and managing social media-induced demand

• How the future of eCommerce may be influenced by social media platforms and consumer demands arising from them

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

He is currently the EVP & GM of Proto AI's eCommerce division, a first of its kind AI product, which helps online retailers increase revenue and conversions through auto optimizing product recommendations while personalizing the customer journey. Additionally, he serves as Special Advisor to Kathy Ireland®, where he has helped Kathy Ireland Worldwide's B2C retail brand scale from $2B to $3.1B in sales by providing strategic planning on high level topics, partnerships, acquisitions and technology endeavors. Blake oversaw Kathy's entire online ecommerce ecosystem. Here he led both kiWW and partner's ecommerce teams. Some of these partnerships included Macys, Zulilly, BHFO, and Neiman Marcus. Blake also advises several other companies in the nonprofit sector, e.g. ChickTech and Best Buddies.

In this episode, you will learn

• How artificial intelligence is currently reshaping the eCommerce industry

• Ways AI contributes to optimizing the customer journey in online retail

• How AI-powered personalization improves customer experience and boosts conversions in eCommerce

• How can privacy concerns be mitigated within the context of online retail

• Examples of innovative uses of AI in eCommerce

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Jason Byer is the Marketing and Partnerships Manager at Crowdspring, a Chicago-based branding company that helps businesses, agencies, and nonprofits of any size create high-quality marketing materials through crowdsourced design contests. He is skilled in marketing operations, demand generation, ABM, and analytics reporting. He has a Master of Science in Digital Marketing from Rensselaer Polytechnic Institute and a Bachelor's in Business Management from the same institution.  Jason is also an Ironman finisher and a father of two girls. He is passionate about finding missed opportunities where a partnership can add value. He is also a strong advocate for diversity and inclusion in the workplace.

In this episode, you will learn

• How an effective brand identity can impact an e-commerce business

• Key components to consider when building an e-commerce brand identity

• Strategies for creating a unique brand voice for an e-commerce platform

• Common pitfalls in building an e-commerce brand identity, and how can these be avoided

• Examples of some successful ecommerce businesses that have established a solid brand identity

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.