With over a decade in the industry, Kelsey Jones is a forward-thinking, dynamic marketing specialist. Putting strategy and sales front of mind in everything she does, Kelsey helps shape and deliver real results for customers in her role as Global Head of Product Marketing for SAP Emarsys.

In this episode, you will learn

• Why is personalization so important in your messaging to customers and prospective customers

• When personalizing messaging how do you securely and privately capture relevant customer info without putting their data at risk

• How do you determine what data points are relevant when capturing your prospects information

• What tools and resources do you need to create customer driven personalization?

• Examples of some ecommerce businesses that have created effective personalized experiences that have helped them drive sales and better engage with their customers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mounir Bouferdou has gone from an international student to a retired semi-pro soccer player and former civil engineer solving real-life architectural problems to an entrepreneur co-founder of The Greenhouse solving eCommerce brands' digital marketing problems. Before The Greenhouse, Mounir Co-founded 2 eCommerce brands that failed; the third time's a charm co-founding The Greenhouse while in my last year of college. Over the last 2 years, we had the opportunity to work with more than 30 eCommerce brands on their email and SMS marketing and helped generate about @20M in sales. 

In this episode, you will learn

• What are the key elements of a high-converting email campaign that can drive significant revenue growth

• How important is segmentation in an email marketing strategy, and what are some effective ways to segment customers to maximize revenue potential

• Top strategies for scaling an eCommerce brand's email revenue from $100,000 to $1 million

• How crucial is it to maintain a healthy email list, and what are some best practices for list management and hygiene

• Examples of a brands that have successfully grew their email revenue from $100,000 to $1 million

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

With 25 years of overseas trade experience, Riki has built and scaled a dozen international businesses from manufacturing, distribution, online marketplaces and ecommerce via the UK in Europe, APEC and North America. Focusing on seamless trade routes and an expert in the myriad of cultural trading differences, Riki joined Global E-Commerce Experts in 2020 as General Manager to reinforce the team that grows E-Commerce sellers into the UK and EU. Now integral to the roll out of GEEs ambitious industry disrupting global expansion strategy, Riki is applying more than 2 decades of award winning international trade experience to scale online sellers around the world.

In this episode, you will learn

• The initial things that an ecommerce brand needs to have in place before selling to EU and UK markets

• How does a US company provide cost effective shipping when shipping to the UK or other European countries

• What tools or apps would you recommend for a brand to assist in selling in the UK and EU

• Examples of ecommerce brands that successfully sell in the US, UK and EU and the keys to their success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies.

In this episode, you will learn

• What is a net promoter score and why is it important?

• What tools and resources are required for a brand to calculate their net promoter score?

• What are the primary benefits for calculating the net promoter score?

• What are various ways that a brand can poll customers to calculate the score?

• Example of an ecommerce brand that has a high net promoter score and how did they achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Guest Links:

https://www.eyefulmedia.com/

https://provisionpromise.org/

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Mati Ram is the Founder and CEO of AdScale and Hi-Tech entrepreneur with over 20 years of experience. He is passionate about building new companies and bringing innovative solutions to the market.

In this episode, you will learn

• Why is AI a game changer when it comes to elevating ecommerce advertising

• What are some practical ways that any ecommerce business can take advantage of AI to improve their marketing

• Are there any negative consequences to using AI to assist with ecommerce advertising

• What tools or resources would recommend that a brand should use to take full advantage of AI with their ecommerce advertising

• Example of an ecommerce brand that has done a great job utilizing AI for advertising

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.