Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a studio system for influencers. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands. Aj has helped corporate brands like Salesforce, Mint, Intuit, and industry-leading personal brands including Neil Patel, Nikki Haskell, Nontoxicdad, and Kimberly Snyder.

In this episode, you will learn

• How to leverage personal branding to build credibility and influence

• In the context of ecommerce, how instrumental has influencer marketing been for brands and examples of a successful influencer marketing campaigns

• How do you balance organic social media efforts with paid promotions, and what strategies are the most effective in driving organic engagement

• Instance where personal branding and influencer marketing strategies didn't go as planned and the lessons learned

• With so many social media platforms now available, how does The Limitless Company decide which platforms to focus on for organic growth and influencer marketing

• Advice given to ecommerce businesses looking to build their personal brand and leverage influencer marketing for the first time and the common pitfalls to avoid

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

With over 20 years of brand and growth marketing experience across management consulting, startups, and Fortune 100 companies, I am a C-level marketer, transformational leader, and builder of high performing teams. I currently serve as the Chief Marketing Officer at Super.com, a technology company that provides innovative solutions for consumers and businesses. My mission is to create and execute marketing strategies that drive brand awareness, customer acquisition, retention, and loyalty, while aligning with the company's vision, values, and goals. I specialize in building and leading multidisciplinary teams that leverage research and insights to deliver positioning, messaging, and award-winning campaigns that resonate with diverse audiences and markets. I also cultivate a general manager mindset and P&L ownership to optimize marketing performance and ROI. Additionally, I share my knowledge and passion for marketing as an adjunct professor of consumer behavior at NYU Stern School of Business.

In this episode, you will learn

• How has consumer behavior understanding evolved over the last 20 years

• Which research methods work best for developing user personas at Super.com

• How do you balance quantitative data with qualitative insights in persona creation

• What's the best approach to training teams around new user personas, especially in large organizations

• How to turn user personas into effective marketing strategies

Episode sponsored by: http://unicornsunitepodcast.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Philip Smith is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest growing private companies 5 times and he did it as a 1 employee company, working from home. He started his first business in 1998 and has been part of 5 acquisitions so far. Phil is an expert in B2B lead generation and is one of the most sought-after consultants, working with over 10,000 clients and counting. His most recent business, All In One Marketing.com, was created to help companies scale their digital marketing without making costly mistakes. He provides 3 main services, Chief Marketing Officer / Consulting services, an all-in-one marketing software platform and PR services where

In this episode, you will learn

• Insights on how automation tools facilitate rapid scale-up in businesses

• What are the Key Marketing Processes that Businesses should Consider Automating

• How has AI reshaped automation in marketing, and can you provide examples of AI tools that have proven beneficial

• What factors should businesses consider before transitioning to an automated marketing regime

• A success story where the automation of marketing strategies has led to substantial scaling of a business

• The evolution of product page content, particularly as technologies like AR (Augmented Reality) and VR (Virtual Reality) become more prevalent in e-commerce experiences

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review

Casey Hill is currently the Senior Manager of Growth at ActiveCampaign

In this episode, you will learn

• How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content

• Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales

• How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales

• What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail

•  What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets

• Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.