Marketing Strategies Revealed in this Episode:

• What makes a good ecommerce photo
• The difference between stock photos, manufacturer photos and original photos
• Using different photos for different platforms
• What is the difference between Product shots vs. editorial vs. lifestyle photos
• The equipment and resources needed for your own photoshot

Marketing Strategies Revealed in this Episode:

• What is hybrid dropshipping
• How hybrid dropshipping can work for any ecommerce business
• The financial costs to Hybrid dropshipping
• Managing inventory across multiple locations
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Why personalization is so important
• Personalization statistics
• How ecommerce businesses can get started with personalization
• Personalization and the impact on a stores performance
• The future of personalization

Marketing Strategies Revealed in this Episode:

• The importance of on page SEO
• Starting a link building campaign
• Creating the best content for maximum SEO return
• The Future of SEO
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Basic elements of sales psychology
• Understanding the customers journey
• Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads
• How to target specific customers on Instagram and Facebook
• How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode:

• How to get started with Influencer Marketing
• How to find influencers for your brand
• What types of incentives to offer influencers
• Platforms for influencers to promote
• The future of influencers marketing

Marketing Strategies Revealed in this Episode:

• The importance of increasing customer retention and the average order value
• Effective ways to do post purchase upsell
• How to make customer communication personal
• Other ways to improve average order value
• Average order value improvement statistics

Marketing Strategies Revealed in this Episode:

• Equipment / resources needed to sell with video
• Examples of brands that do well with video
• The most important elements of successful video
• The best marketing channels to distribute video 
• How to get started with video today

Marketing Strategies Revealed in this Episode:

• Why email marketing is important
• How to structure a black friday email marketing campaign
• Coming up with the right discount
• What to do after black friday is over

Marketing Strategies Revealed in this Episode:

• How to optimize your Amazon channel
• Competing with the big brands
• Competing with Amazon’s private label brands
• Recommended optimization tools
• Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode:

• How YouTube Videos Advertising works
• What a business needs to get started
• How to structure a video ad sales funnel
• Setting up retargeting campaigns
• Tips for a successful video ad

Marketing Strategies Revealed in this Episode:

• What is retargeting?
• Examples of various retargeting campaigns for ecommerce
• Retargeting tools and resources
• Typical results seen
• Retargeting limitations

Marketing Strategies Revealed in this Episode:

• How does PPC advertising work on Amazon
• Strategies to increase PPC profit
• Managing multi-channel selling
• Time it takes to devote to Amazon selling
• Resources and tools for Amazon sellers

Marketing Strategies Revealed in this Episode:

• What is influencer marketing and why is it so important these days
• How to get started with influencer marketing
• Finding the right influencers for your brand
• What are the typical fees to pay influencers to promote your brand
• Is influencer marketing a viable long term marketing strategy

Marketing Strategies Revealed in this Episode:

• What is SEO and why it’s so important
• How to initiate an SEO strategy
• Internal SEO vs. Outsourcing
• Staying abreast of Google changes and SEO resources
• The most important SEO factor to improve rankings

Marketing Strategies Revealed in this Episode:

• What is link building and how do you get started
• Internal link building vs. outsourced link building
• How to determine a worthy site for links
• How to determine what content to create
• Determining the amount of links to get per month

Marketing Strategies Revealed in this Episode:

• What is biometrics
• Biometrics and conversion rate optimization
• The technology that makes it all work
• What companies are doing and how it has improved conversion rates
• The future of biometrics technology

Marketing Strategies Revealed in this Episode:

• Why so many businesses fail
• The first thing to look for
• Defining the 4-steps to profitability
• The time it takes to reach profitability
• Is it too late to fix a company that has lacked profit

Marketing Strategies Revealed in this Episode:

• Examples of Facebook offline events
• Companies that have had success with offline events
• How to use the Facebook Attribution Tool
• How to get started measuring offline events data

Marketing Strategies Revealed in this Episode:

• What is a content audit
• How to determine what content is good
• How you get started with a content audit
• The steps to doing an audit
• How often you should do an audit

Marketing Strategies Revealed in this Episode:

• Who are influencers?
• Promoting with influencers and social media and how you start
• How do you find the right influencers?
• Typical incentives you can offer to motivate influencers
• How to find the right social media platform

Marketing Strategies Revealed in this Episode:

• How Instagram product tagging works
• How to promote without being overly promotional
• Getting a presence on Instagram
• Other features of Instagram to promote products
• Making posts look organic rather than promotional

Marketing Strategies Revealed in this Episode:

• The most effective ways to utilize remote teams
• Collaboration and management tools to use
• Effective ways to manage a remote team
• In house vs. outsourcing
• The downsides to a 100% remote team

Marketing Strategies Revealed in this Episode:

• Why referral programs are more important than ever
• The components of a good referral program
• How to increase participation in your referral program
• Referral programs vs. affiliate programs
• How to come up with unique incentives

Marketing Strategies Revealed in this Episode:

• Is Free shipping essential?
• Best practices to increase conversions at checkout with competitive shipping
• Giving the perception of saving on shipping costs
• Ways to promote attractive shipping offers
• How to save time and money on shipping while remaining competitive

Marketing Strategies Revealed in this Episode:

• Search engine optimization and how its changed over the years
• Link building and content building basic strategies
• Is content still king?
• Link building in house vs. outsourcing
• The future of SEO

Marketing Strategies Revealed in this Episode:

• What is content marketing and inbound marketing
• How to launch an effective content marketing and inbound marketing campaign
• Strategies for success from CoSchedule
• How to leverage strategies across multiple countries
• Outsourcing vs. in house campaigns

Marketing Strategies Revealed in this Episode:

• What is email marketing automation
• Best ways to come up with content for email campaigns
• Style vs. quality of content
• The best features to have when looking for email automation tools
• Companies that have great email campaigns

Marketing Strategies Revealed in this Episode:

• Why are online reviews so import in the world of ecommerce
• Tips and strategies to collect customer reviews
• How to combat negative reviews
• Using a third party review platform vs. using your own
• Ways to promote glowing reviews to build brand loyalty

Marketing Strategies Revealed in this Episode:

• What is conversion rate optimization and why it is important
• In house vs. hiring an expert
• What conversion rate should a business strive for
• Examples of companies that have great conversion rates
• Is too much conversion rate optimization a bad thing?

Marketing Strategies Revealed in this Episode:

• The importance of a sales funnel
• Examples of good high ticket items to sell
• Where the funnel begins and ends.
• Tools for optimizing your sales funnel
• Recommended ad spend budgets

Marketing Strategies Revealed in this Episode:

• Marketing and lead generation in house vs. outsourcing
• The steps to finding the best marketing manager
• Establishing strong lines of communication with
• Hiring one freelancer vs. multiple freelancers
• Paying salary vs. performance based

Marketing Strategies Revealed in this Episode:

• The website abandonment problem
• The right messages
• Site abandonment vs. cart abandonment
• Sites that do a good job
• Messaging rules of thumb

Marketing Strategies Revealed in this Episode:

• Using Twitter to increase sales
• Putting together an in-house Twitter strategy
• Starting a podcast
• Is Twitter and podcasting a lasting strategy?

Marketing Strategies Revealed in this Episode:

• What is conversion optimization
• How to find the best content
• Inbound marketing tactics
• Inbound marketing leaders to model

Marketing Strategies Revealed in this Episode:

• How Pinterest works
• Using Rich Pins
• Finding inspiration from other brands
• Doing keyword research to maximize success

Marketing Strategies Revealed in this Episode:

• The marketing trifecta
• The explosion of engagement on Facebook Messenger
• Facebook Messenger vs. email opt-in
• Building a long term relationship

Marketing Strategies Revealed in this Episode:

• The history of B2B ads Options
• The effectiveness of LinkedIn ads
• Creating effective Ad copy and graphics
• Types of business that can succeed with LinkedIn ads
• Companies to model

Marketing Strategies Revealed in this Episode:

• What is influencer marketing
• How to find influencers
• How to track referrals from influencers
• The best social networks for influencer success

Marketing Strategies Revealed in this Episode:

• A content strategy anyone can follow
• Affordable content creation techniques
• Advanced content creation and marketing strategies
• Content creation with respect to Google

Marketing Strategies Revealed in this Episode:

• Why are memorable domains effective
• Strategies to find memorable domains
• Future of new domain extensions
• New Domain extensions