eCommerce Marketing Podcast

Marketing Strategies and Topics Covered in this Episode:

  • Why exactly is Conversational SMS Marketing
  • How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
  • Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
  • Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful
Direct download: LisaPopovic.mp3
Category:general -- posted at: 3:05pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
  • What are the key metrics when measuring success of a word-of-mouth marketing campaign
  • What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
  • Companies that have been successful with word-of-mouth marketing
Direct download: JPClement.mp3
Category:general -- posted at: 3:56pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • What is Amazon Pay-Per-Click
  • The different Amazon pay per click ad types and which ones are right for you
  • How to increase visibility and sales
  • Examples of businesses that have been successful with their Amazon Pay-Per-Click
Direct download: TravisZigler.mp3
Category:general -- posted at: 5:58pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • What is Conversion Rate Optimization
  • Ways to improve your conversion rate
  • Tools that you can use to improve your conversion rate
  • The Key performance indicators used to measure conversion rate improvements
Direct download: JorisBryon.mp3
Category:general -- posted at: 4:48pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • What are upselling and cross-selling techniques
  • How do you do upselling
  • What is an example of cross-selling
  • Other metrics that should be measured to determine the efficacy of upselling and cross-selling

 

Direct download: AazarShad.mp3
Category:general -- posted at: 4:33pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • The types of digital marketing that can be used to sell books online
  • How to optimize digital marketing for selling a book online
  • What tools can be used to effectively implement these marketing campaigns
  • Examples of businesses that have been successful in selling their books online through digital marketing
Direct download: DaveChesson.mp3
Category:general -- posted at: 2:48pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • Methods that any ecommerce company can implement to start building their sales funnel
  • When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel
  • Recommended tools and resources for managing people in all phases of your sales funnel
  • Examples of businesses that have successfully managed and grown an evergreen and winning sales funnel
Direct download: JonasDeCooman.mp3
Category:general -- posted at: 1:39pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • Where does an ecommerce brand begin when it comes to Conversion rate optimization?
  • The specific methodology to follow when looking to improve your conversion rates
  • Standard Do’s and Don’ts when it comes to CRO
  • Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions
Direct download: JohannVanTonder.mp3
Category:general -- posted at: 12:13pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
  • Instagram and Facebook features that enable and facilitate sales
  • Common do’s and dont’s when it comes to social commerce and social selling
  • Brands that have been really successful with social commerce
Direct download: AnnaSmaruj.mp3
Category:general -- posted at: 6:33pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • How exactly email retargeting works
  • What tools and resources are required for email retargeting to work
  • Why email is still a very powerful communication tool to reach and engage with potential clients
  • Businesses that have created successful email retargeting campaigns and the specific techniques they utilized
Direct download: AdamRobinson.mp3
Category:general -- posted at: 4:19pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • How podcasting eliminates cold leads
  • Ways to use podcasts for marketing strategies
  • How to measure the effectiveness of podcasts
  • Businesses that have been successful in using their podcasts for marketing

 

Direct download: DaveJackson.mp3
Category:general -- posted at: 5:03pm EDT

Marketing Strategies and Topics Covered in this Episode:

  • Is email marketing still effective?
  • How to write great marketing emails
  • Best practices for growing a subscriber list
  • The variables that affect the success or failure of an email marketing campaign
Direct download: BostjanBelingar.mp3
Category:general -- posted at: 12:00pm EDT

Marketing Strategies Revealed in this Episode:

  • Why giveaway campaigns so effective and are they appropriate for any ecommerce business
  • Tools and resources that are needed to manage your giveaway campaigns
  • How an optimal tech stack help increase your ecommerce sales
  • Examples of businesses that have successfully set up and managed giveaway campaigns
Direct download: JoshCoffy.mp3
Category:general -- posted at: 2:38pm EDT

Marketing Strategies Revealed in this Episode:

  • When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind?
  • The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack
  • How an optimal tech stack help increase your ecommerce sales
  • Examples of businesses that have an optimal tech stack and what it looks like
Direct download: JenMcFarland.mp3
Category:general -- posted at: 2:07pm EDT

Marketing Strategies Revealed in this Episode:

  • What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
  • What exactly is the gated launch method
  • Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen?
  • Brands that have been really successful with a gated launch and the specific things they did
Direct download: JordanWest.mp3
Category:general -- posted at: 2:54pm EDT

Marketing Strategies Revealed in this Episode:

  • How to build a B2B content marketing strategy
  • How content helps generate leads
  • How to choose the right content types
  • How to to track and report on the performance of content
Direct download: MartinSanchez.mp3
Category:general -- posted at: 5:10pm EDT

Marketing Strategies Revealed in this Episode:

  • What is the primary goal when advertising
  • The checklist and framework that should be followed to get the most out of your ads
  • Common mistakes committed in advertising
  • Businesses that have been successful with their advertising campaign
Direct download: NaraiPerez.mp3
Category:general -- posted at: 1:05pm EDT

Marketing Strategies Revealed in this Episode:

  • What is press release marketing
  • How you write a press release for marketing purposes
  • What tools can be used for this press release marketing strategy
  • The Do’s and Don'ts for press release marketing
  • Businesses that have been successful with press release marketing
Direct download: MickieKennedy.mp3
Category:general -- posted at: 11:26am EDT

Marketing Strategies Revealed in this Episode:

  • Why SMS Marketing still the best strategy today
  • The best approach to an SMS marketing strategy
  • How do you measure the success of SMS marketing
  • Examples of businesses that have successfully with personalized SMS marketing
Direct download: DanMcGaw.mp3
Category:general -- posted at: 5:12pm EDT

Marketing Strategies Revealed in this Episode:

  • Wholesale bundle pricing strategy and why is it effective
  • Wholesale bundling vs retail bundle
  • How to implement a bundling pricing strategy
  • Examples of businesses that have been successful with product bundling
Direct download: KristinOstrander.mp3
Category:general -- posted at: 12:17pm EDT

Marketing Strategies Revealed in this Episode:

  • What is AI-Powered messaging
  • How AI-Powered messaging along with top customer care helps bring new customers and retain current ones
  • Tools and resources that help an ecommerce business generate and manage AI-Powered messaging 
  • Examples of businesses that have successfully set up and managed AI-Powered marketing campaigns
  • Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.
Direct download: AmberArmstrong.mp3
Category:general -- posted at: 1:05pm EDT

Marketing Strategies Revealed in this Episode:

  • The most crucial marketing role to fill when your ecommerce business is just starting out 
  • Marketing roles to fill when your ecommerce business is looking to scale revenue 
  • The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers 
  • Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.
Direct download: ChrisToy.mp3
Category:general -- posted at: 12:36pm EDT

Marketing Strategies Revealed in this Episode:

  • Specific trends that have been seen in the world of influencer marketing within the past year
  • Actionable strategies that brands can use to connect with the right influencers
  • Is influencer marketing a sustainable strategy for years to come?
  • Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.
Direct download: IreneMoore.mp3
Category:general -- posted at: 5:38pm EDT

Marketing Strategies Revealed in this Episode:

  • Recommended marketing automations for service-based companies 
  • How do you leverage these automations to improve ones overall eCommerce marketing strategy
  • The tools/methods and resources that can be used to implement these automations
  • Examples of businesses that have been successful with these automations
Direct download: KaitlynStudy.mp3
Category:general -- posted at: 4:40pm EDT

Marketing Strategies Revealed in this Episode:

  • How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them
  • Some effective ways to come up with the right messaging and targeting the right demographics on social media
  • What an average ecommerce business creates a Facebook group about that makes sense
  • Examples of businesses that have been successful with social media ads and what specifically they have done to gain success
Direct download: ToccaraKarizma.mp3
Category:general -- posted at: 11:54am EDT

Marketing Strategies Revealed in this Episode:

  • Ways that an ecommerce business can get leads and start the nurturing process
  • How you can effectively nurture leads using text marketing and SMS communication
  • The specific tools and resources that are required for nurturing leads through text marketing?
  • Examples of businesses that have been successful nurturing leads through text marketing
Direct download: CraigKlein.mp3
Category:general -- posted at: 11:09am EDT

Marketing Strategies Revealed in this Episode:

  • What is performance marketing and how do you build a process to drive growth
  • What tools can be used to help manage performance marketing
  • Key performance indicators to monitor and measure effectiveness
  • Businesses that have been successful with their performance marketing
Direct download: TimKeen.mp3
Category:general -- posted at: 12:30pm EDT

Marketing Strategies Revealed in this Episode:

  • What is a specific product review strategy and how does it help e-Commerce businesses
  • How can you get more reviews and generate more content from customers
  • How to measure the success of your strategy
  • What businesses have been successful with this strategy
Direct download: JameelaGhann.mp3
Category:general -- posted at: 12:19pm EDT

Marketing Strategies Revealed in this Episode:

  • What is content marketing
  • How is traditional marketing different from content marketing?
  • The various uses of content marketing
  • What is an ideal content marketing strategy

 

Direct download: JeffCoyle.mp3
Category:general -- posted at: 4:17pm EDT

Marketing Strategies Revealed in this Episode:

  • What elements comprise the customers onsite experience?
  • Ways to optimize the onsite experience
  • Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value
  • Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this
Direct download: WillLourenson.mp3
Category:general -- posted at: 3:13pm EDT

Marketing Strategies Revealed in this Episode:

  • What is YouTube influencer marketing?
  • How to find influencers that are right to market your products/services
  • How to measure the success of YouTube influencer marketing
  • Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing
Direct download: BrianAyers.mp3
Category:general -- posted at: 3:36pm EDT

Marketing Strategies Revealed in this Episode:

  • What are the eCommerce trends in 2021
  • How can businesses prepare for these trends?
  • What are some of the practices that should be discontinued / continued to adapt to these trends?
  • Businesses that have been successful with their change management to keep up with the latest trends
Direct download: DavidFlecher.mp3
Category:general -- posted at: 12:16pm EDT

Marketing Strategies Revealed in this Episode:

  • What is back linking and why is it so important in the eyes of Google?
  • Link building strategies that any ecommerce business can get started with
  • The changing need for building links
  • Do’s and Dont’s when it comes to link building
Direct download: NeilPatel.mp3
Category:general -- posted at: 12:34pm EDT

Marketing Strategies Revealed in this Episode:

  • What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
  • What are basic tactics to cross promote and sell additional products and services
  • How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
  • What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?
Direct download: LiatKarpelGurwicz.mp3
Category:general -- posted at: 11:47am EDT

Marketing Strategies Revealed in this Episode:

  • What is crowdfunding and how does it work?
  • How to get a product off-the-ground using crowdfunding
  • How to plan a crowdfunding campaign strategy
  • Examples of organizations/businesses that have been successful with crowdfunding
Direct download: DanDemsky-wix.mp3
Category:general -- posted at: 4:14pm EDT

Marketing Strategies Revealed in this Episode:

  • The competencies that are needed when hiring for a marketing team
  • The key functions performed by marketing team in order to be effective
  • The tasks/activities that should be assigned to this department for optimal performance
  • How to measure the individuals and teams performance
Direct download: CaseyStanton-wix.mp3
Category:general -- posted at: 1:15pm EDT

Marketing Strategies Revealed in this Episode:

  • The primary problem with trying to grow a new consumer brand too quickly
  • What's special about exponential growth for consumer brands
  • How to design products that generate exponential growth
  • How weird new products can eventually become cool and have explosive growth
Direct download: JamesRichardson-wix.mp3
Category:general -- posted at: 11:05am EDT

Marketing Strategies Revealed in this Episode:

  • Effective ways to come up with a lasting digital legacy
  • Quality content vs. SEO tactics
  • Injecting your values into your brands messaging
  • How to preserve your ecommerce brands legacy
Direct download: KrisRuby.mp3
Category:general -- posted at: 3:06pm EDT

Marketing Strategies Revealed in this Episode:

  • The challenges in hiring virtual assistants and how to overcome them
  • The tools and assessments used to find the right talent
  • The importance of using virtual assistants to grow your business
  • Businesses that have been successful in hiring virtual professionals
Direct download: LihnPodetti.mp3
Category:general -- posted at: 12:46pm EDT

Marketing Strategies Revealed in this Episode:

  • The initial steps in successfully picking the right niche for starting an ecommerce brand
  • Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery?
  • Strategies and tips for laying the foundation of a successful ecommerce brand and growing it
  • Examples of businesses that have been successful with growing a successful ecommerce brand
Direct download: WillNitze-with-ad.mp3
Category:general -- posted at: 4:49pm EDT

Marketing Strategies Revealed in this Episode:

  • The #1 thing software companies get wrong about pricing
  • What product managers need to know about packaging and pricing
  • How a company can create a product category for itself
  • The role that product marketing plays in creating unicorn and IPO silicon valley companies
  • The hallmarks of great product marketers
Direct download: AjitGhuman-with-ad_1.mp3
Category:general -- posted at: 12:19pm EDT

Marketing Strategies Revealed in this Episode:

  • Facebook marketing tools that most people are unfamiliar with
  • Facts and figures that support the efficacy of these marketing tools
  • How businesses augment these tools to their current marketing strategy
  • Businesses that have been successful with these Facebook marketing tools
Direct download: JaredCurry.mp3
Category:general -- posted at: 3:22pm EDT

Marketing Strategies Revealed in this Episode:

  • Why website load speed so important when doing conversion rate optimization
  • The first things that an ecommerce website needs to address to improve page load speed
  • Conversion rate improvement stats when a sites speed is improved

The tools and resources that are required to improve page load speed and conversion rates

Direct download: AraksNalbandyan.mp3
Category:general -- posted at: 12:29pm EDT

Marketing Strategies Revealed in this Episode:

  • How to begin building a platform for your ecommerce business
  • Specific marketing strategies to use to grow your platform
  • The tools and resources needed to grow your ecommerce business platform
  • Ecommerce businesses that have created successful platforms and the strategies they used.
Direct download: JayJones.mp3
Category:general -- posted at: 12:32pm EDT

Marketing Strategies Revealed in this Episode:

  • How to build an effective framework for startup businesses
  • The risks that need to be considered and how to avoid and/or mitigate them
  • The tools and resources needed to build a brand and business
  • The proper ways to measure the success of your business and brand building
Direct download: JohnSherwin.mp3
Category:general -- posted at: 10:37am EDT

Marketing Strategies Revealed in this Episode:

  • Where an ecommerce business should begin when looking to implement a video content marketing strategy
  • How you use these marketing strategy to grow and scale e-commerce business
  • The tools needed to successfully execute these video marketing strategies?
  • Some well known brands that are successful with their video content marketing campaigns
Direct download: MattPierce.mp3
Category:general -- posted at: 10:35am EDT

Marketing Strategies Revealed in this Episode:

  • What makes a digital strategy data-driven and customer-focused
  • How do marketers today crisis-proof their marketing plans
  • What is a framework of crisis-proof digital strategy
  • How to measure the efficacy of these crisis proof marketing strategies
Direct download: RandiMohr.mp3
Category:general -- posted at: 3:50pm EDT

Marketing Strategies Revealed in this Episode:

  • What are promo codes and how are the negatively abused in today's ecommerce sales
  • How to you protect your profit margins from unauthorized use of coupons
  • The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
  • Businesses that have implemented promo code protection mitigating steps to protect their margins
Direct download: MattGillis.mp3
Category:general -- posted at: 10:52am EDT

Marketing Strategies Revealed in this Episode:

  • How YouTube Ads are different from other platforms
  • How do you optimize your YouTube Ads
  • The key metrics that should be looked at when scaling ads
  • Businesses that have become successful with their YouTube ads
Direct download: BrettCurry.mp3
Category:general -- posted at: 9:47am EDT

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