Tue, 28 December 2021
Marketing Strategies and Topics Covered in this Episode: - Why exactly is Conversational SMS Marketing
- How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing
- Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
- Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful
Direct download: LisaPopovic.mp3
Category: general
-- posted at: 3:05pm EDT
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Mon, 20 December 2021
Marketing Strategies and Topics Covered in this Episode: - What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
- What are the key metrics when measuring success of a word-of-mouth marketing campaign
- What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
- Companies that have been successful with word-of-mouth marketing
Direct download: JPClement.mp3
Category: general
-- posted at: 3:56pm EDT
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Mon, 13 December 2021
Marketing Strategies and Topics Covered in this Episode: - What is Amazon Pay-Per-Click
- The different Amazon pay per click ad types and which ones are right for you
- How to increase visibility and sales
- Examples of businesses that have been successful with their Amazon Pay-Per-Click
Direct download: TravisZigler.mp3
Category: general
-- posted at: 5:58pm EDT
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Mon, 6 December 2021
Marketing Strategies and Topics Covered in this Episode: - What is Conversion Rate Optimization
- Ways to improve your conversion rate
- Tools that you can use to improve your conversion rate
- The Key performance indicators used to measure conversion rate improvements
Direct download: JorisBryon.mp3
Category: general
-- posted at: 4:48pm EDT
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Tue, 30 November 2021
Marketing Strategies and Topics Covered in this Episode: - What are upselling and cross-selling techniques
- How do you do upselling
- What is an example of cross-selling
- Other metrics that should be measured to determine the efficacy of upselling and cross-selling
Direct download: AazarShad.mp3
Category: general
-- posted at: 4:33pm EDT
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Mon, 22 November 2021
Marketing Strategies and Topics Covered in this Episode: - The types of digital marketing that can be used to sell books online
- How to optimize digital marketing for selling a book online
- What tools can be used to effectively implement these marketing campaigns
- Examples of businesses that have been successful in selling their books online through digital marketing
Direct download: DaveChesson.mp3
Category: general
-- posted at: 2:48pm EDT
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Mon, 15 November 2021
Marketing Strategies and Topics Covered in this Episode: - Methods that any ecommerce company can implement to start building their sales funnel
- When pushing people through your funnel, how you seamlessly get them from the bottom of the funnel to the top of your sales funnel
- Recommended tools and resources for managing people in all phases of your sales funnel
- Examples of businesses that have successfully managed and grown an evergreen and winning sales funnel
Direct download: JonasDeCooman.mp3
Category: general
-- posted at: 1:39pm EDT
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Mon, 8 November 2021
Marketing Strategies and Topics Covered in this Episode: - Where does an ecommerce brand begin when it comes to Conversion rate optimization?
- The specific methodology to follow when looking to improve your conversion rates
- Standard Do’s and Don’ts when it comes to CRO
- Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions
Direct download: JohannVanTonder.mp3
Category: general
-- posted at: 12:13pm EDT
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Mon, 1 November 2021
Marketing Strategies and Topics Covered in this Episode: - What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
- Instagram and Facebook features that enable and facilitate sales
- Common do’s and dont’s when it comes to social commerce and social selling
- Brands that have been really successful with social commerce
Direct download: AnnaSmaruj.mp3
Category: general
-- posted at: 6:33pm EDT
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Mon, 25 October 2021
Marketing Strategies and Topics Covered in this Episode: - How exactly email retargeting works
- What tools and resources are required for email retargeting to work
- Why email is still a very powerful communication tool to reach and engage with potential clients
- Businesses that have created successful email retargeting campaigns and the specific techniques they utilized
Direct download: AdamRobinson.mp3
Category: general
-- posted at: 4:19pm EDT
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Tue, 19 October 2021
Marketing Strategies and Topics Covered in this Episode: - How podcasting eliminates cold leads
- Ways to use podcasts for marketing strategies
- How to measure the effectiveness of podcasts
- Businesses that have been successful in using their podcasts for marketing
Direct download: DaveJackson.mp3
Category: general
-- posted at: 5:03pm EDT
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Mon, 11 October 2021
Marketing Strategies and Topics Covered in this Episode: - Is email marketing still effective?
- How to write great marketing emails
- Best practices for growing a subscriber list
- The variables that affect the success or failure of an email marketing campaign
Direct download: BostjanBelingar.mp3
Category: general
-- posted at: 12:00pm EDT
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Mon, 4 October 2021
Marketing Strategies Revealed in this Episode: - Why giveaway campaigns so effective and are they appropriate for any ecommerce business
- Tools and resources that are needed to manage your giveaway campaigns
- How an optimal tech stack help increase your ecommerce sales
- Examples of businesses that have successfully set up and managed giveaway campaigns
Direct download: JoshCoffy.mp3
Category: general
-- posted at: 2:38pm EDT
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Mon, 27 September 2021
Marketing Strategies Revealed in this Episode: - When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind?
- The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack
- How an optimal tech stack help increase your ecommerce sales
- Examples of businesses that have an optimal tech stack and what it looks like
Direct download: JenMcFarland.mp3
Category: general
-- posted at: 2:07pm EDT
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Mon, 20 September 2021
Marketing Strategies Revealed in this Episode: - What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore
- What exactly is the gated launch method
- Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen?
- Brands that have been really successful with a gated launch and the specific things they did
Direct download: JordanWest.mp3
Category: general
-- posted at: 2:54pm EDT
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Tue, 14 September 2021
Marketing Strategies Revealed in this Episode: - How to build a B2B content marketing strategy
- How content helps generate leads
- How to choose the right content types
- How to to track and report on the performance of content
Direct download: MartinSanchez.mp3
Category: general
-- posted at: 5:10pm EDT
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Tue, 7 September 2021
Marketing Strategies Revealed in this Episode: - What is the primary goal when advertising
- The checklist and framework that should be followed to get the most out of your ads
- Common mistakes committed in advertising
- Businesses that have been successful with their advertising campaign
Direct download: NaraiPerez.mp3
Category: general
-- posted at: 1:05pm EDT
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Wed, 1 September 2021
Marketing Strategies Revealed in this Episode: - What is press release marketing
- How you write a press release for marketing purposes
- What tools can be used for this press release marketing strategy
- The Do’s and Don'ts for press release marketing
- Businesses that have been successful with press release marketing
Direct download: MickieKennedy.mp3
Category: general
-- posted at: 11:26am EDT
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Mon, 23 August 2021
Marketing Strategies Revealed in this Episode: - Why SMS Marketing still the best strategy today
- The best approach to an SMS marketing strategy
- How do you measure the success of SMS marketing
- Examples of businesses that have successfully with personalized SMS marketing
Direct download: DanMcGaw.mp3
Category: general
-- posted at: 5:12pm EDT
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Tue, 17 August 2021
Marketing Strategies Revealed in this Episode: - Wholesale bundle pricing strategy and why is it effective
- Wholesale bundling vs retail bundle
- How to implement a bundling pricing strategy
- Examples of businesses that have been successful with product bundling
Direct download: KristinOstrander.mp3
Category: general
-- posted at: 12:17pm EDT
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Tue, 10 August 2021
Marketing Strategies Revealed in this Episode: - What is AI-Powered messaging
- How AI-Powered messaging along with top customer care helps bring new customers and retain current ones
- Tools and resources that help an ecommerce business generate and manage AI-Powered messaging
- Examples of businesses that have successfully set up and managed AI-Powered marketing campaigns
- Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.
Direct download: AmberArmstrong.mp3
Category: general
-- posted at: 1:05pm EDT
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Tue, 3 August 2021
Marketing Strategies Revealed in this Episode: - The most crucial marketing role to fill when your ecommerce business is just starting out
- Marketing roles to fill when your ecommerce business is looking to scale revenue
- The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers
- Examples of businesses that have successfully filled crucial marketing roles and the types of success they saw after doing so.
Direct download: ChrisToy.mp3
Category: general
-- posted at: 12:36pm EDT
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Mon, 26 July 2021
Marketing Strategies Revealed in this Episode: - Specific trends that have been seen in the world of influencer marketing within the past year
- Actionable strategies that brands can use to connect with the right influencers
- Is influencer marketing a sustainable strategy for years to come?
- Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.
Direct download: IreneMoore.mp3
Category: general
-- posted at: 5:38pm EDT
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Mon, 19 July 2021
Marketing Strategies Revealed in this Episode: - Recommended marketing automations for service-based companies
- How do you leverage these automations to improve ones overall eCommerce marketing strategy
- The tools/methods and resources that can be used to implement these automations
- Examples of businesses that have been successful with these automations
Direct download: KaitlynStudy.mp3
Category: general
-- posted at: 4:40pm EDT
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Mon, 12 July 2021
Marketing Strategies Revealed in this Episode: - How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them
- Some effective ways to come up with the right messaging and targeting the right demographics on social media
- What an average ecommerce business creates a Facebook group about that makes sense
- Examples of businesses that have been successful with social media ads and what specifically they have done to gain success
Direct download: ToccaraKarizma.mp3
Category: general
-- posted at: 11:54am EDT
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Mon, 28 June 2021
Marketing Strategies Revealed in this Episode: - Ways that an ecommerce business can get leads and start the nurturing process
- How you can effectively nurture leads using text marketing and SMS communication
- The specific tools and resources that are required for nurturing leads through text marketing?
- Examples of businesses that have been successful nurturing leads through text marketing
Direct download: CraigKlein.mp3
Category: general
-- posted at: 11:09am EDT
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Mon, 21 June 2021
Marketing Strategies Revealed in this Episode: - What is performance marketing and how do you build a process to drive growth
- What tools can be used to help manage performance marketing
- Key performance indicators to monitor and measure effectiveness
- Businesses that have been successful with their performance marketing
Direct download: TimKeen.mp3
Category: general
-- posted at: 12:30pm EDT
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Tue, 15 June 2021
Marketing Strategies Revealed in this Episode: - What is a specific product review strategy and how does it help e-Commerce businesses
- How can you get more reviews and generate more content from customers
- How to measure the success of your strategy
- What businesses have been successful with this strategy
Direct download: JameelaGhann.mp3
Category: general
-- posted at: 12:19pm EDT
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Mon, 7 June 2021
Marketing Strategies Revealed in this Episode: - What is content marketing
- How is traditional marketing different from content marketing?
- The various uses of content marketing
- What is an ideal content marketing strategy
Direct download: JeffCoyle.mp3
Category: general
-- posted at: 4:17pm EDT
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Mon, 24 May 2021
Marketing Strategies Revealed in this Episode: - What elements comprise the customers onsite experience?
- Ways to optimize the onsite experience
- Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value
- Businesses that have been successful with providing an awesome customer experience and the key things they have done to do this
Direct download: WillLourenson.mp3
Category: general
-- posted at: 3:13pm EDT
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Mon, 17 May 2021
Marketing Strategies Revealed in this Episode: - What is YouTube influencer marketing?
- How to find influencers that are right to market your products/services
- How to measure the success of YouTube influencer marketing
- Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing
Direct download: BrianAyers.mp3
Category: general
-- posted at: 3:36pm EDT
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Mon, 10 May 2021
Marketing Strategies Revealed in this Episode: - What are the eCommerce trends in 2021
- How can businesses prepare for these trends?
- What are some of the practices that should be discontinued / continued to adapt to these trends?
- Businesses that have been successful with their change management to keep up with the latest trends
Direct download: DavidFlecher.mp3
Category: general
-- posted at: 12:16pm EDT
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Mon, 3 May 2021
Marketing Strategies Revealed in this Episode: - What is back linking and why is it so important in the eyes of Google?
- Link building strategies that any ecommerce business can get started with
- The changing need for building links
- Do’s and Dont’s when it comes to link building
Direct download: NeilPatel.mp3
Category: general
-- posted at: 12:34pm EDT
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Mon, 26 April 2021
Marketing Strategies Revealed in this Episode: - What is cross selling and why is it essential when looking to increase the Average Order Value from each customer
- What are basic tactics to cross promote and sell additional products and services
- How does a business know when to draw the line when deciding how many products and services to cross promote and sell?
- What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?
Direct download: LiatKarpelGurwicz.mp3
Category: general
-- posted at: 11:47am EDT
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Mon, 19 April 2021
Marketing Strategies Revealed in this Episode: - What is crowdfunding and how does it work?
- How to get a product off-the-ground using crowdfunding
- How to plan a crowdfunding campaign strategy
- Examples of organizations/businesses that have been successful with crowdfunding
Direct download: DanDemsky-wix.mp3
Category: general
-- posted at: 4:14pm EDT
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Mon, 12 April 2021
Marketing Strategies Revealed in this Episode: - The competencies that are needed when hiring for a marketing team
- The key functions performed by marketing team in order to be effective
- The tasks/activities that should be assigned to this department for optimal performance
- How to measure the individuals and teams performance
Direct download: CaseyStanton-wix.mp3
Category: general
-- posted at: 1:15pm EDT
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Mon, 5 April 2021
Marketing Strategies Revealed in this Episode: - The primary problem with trying to grow a new consumer brand too quickly
- What's special about exponential growth for consumer brands
- How to design products that generate exponential growth
- How weird new products can eventually become cool and have explosive growth
Direct download: JamesRichardson-wix.mp3
Category: general
-- posted at: 11:05am EDT
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Mon, 29 March 2021
Marketing Strategies Revealed in this Episode: - Effective ways to come up with a lasting digital legacy
- Quality content vs. SEO tactics
- Injecting your values into your brands messaging
- How to preserve your ecommerce brands legacy
Direct download: KrisRuby.mp3
Category: general
-- posted at: 3:06pm EDT
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Mon, 22 March 2021
Marketing Strategies Revealed in this Episode: - The challenges in hiring virtual assistants and how to overcome them
- The tools and assessments used to find the right talent
- The importance of using virtual assistants to grow your business
- Businesses that have been successful in hiring virtual professionals
Direct download: LihnPodetti.mp3
Category: general
-- posted at: 12:46pm EDT
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Mon, 15 March 2021
Marketing Strategies Revealed in this Episode: - The initial steps in successfully picking the right niche for starting an ecommerce brand
- Once you have picked what your brand is going to be, what are the next steps to pursuing it to mastery?
- Strategies and tips for laying the foundation of a successful ecommerce brand and growing it
- Examples of businesses that have been successful with growing a successful ecommerce brand
Direct download: WillNitze-with-ad.mp3
Category: general
-- posted at: 4:49pm EDT
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Mon, 8 March 2021
Marketing Strategies Revealed in this Episode: - The #1 thing software companies get wrong about pricing
- What product managers need to know about packaging and pricing
- How a company can create a product category for itself
- The role that product marketing plays in creating unicorn and IPO silicon valley companies
- The hallmarks of great product marketers
Direct download: AjitGhuman-with-ad_1.mp3
Category: general
-- posted at: 12:19pm EDT
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Mon, 1 March 2021
Marketing Strategies Revealed in this Episode: - Facebook marketing tools that most people are unfamiliar with
- Facts and figures that support the efficacy of these marketing tools
- How businesses augment these tools to their current marketing strategy
- Businesses that have been successful with these Facebook marketing tools
Direct download: JaredCurry.mp3
Category: general
-- posted at: 3:22pm EDT
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Tue, 23 February 2021
Marketing Strategies Revealed in this Episode: - Why website load speed so important when doing conversion rate optimization
- The first things that an ecommerce website needs to address to improve page load speed
- Conversion rate improvement stats when a sites speed is improved
The tools and resources that are required to improve page load speed and conversion rates
Direct download: AraksNalbandyan.mp3
Category: general
-- posted at: 12:29pm EDT
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Mon, 15 February 2021
Marketing Strategies Revealed in this Episode: - How to begin building a platform for your ecommerce business
- Specific marketing strategies to use to grow your platform
- The tools and resources needed to grow your ecommerce business platform
- Ecommerce businesses that have created successful platforms and the strategies they used.
Direct download: JayJones.mp3
Category: general
-- posted at: 12:32pm EDT
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Sat, 30 January 2021
Marketing Strategies Revealed in this Episode: - How to build an effective framework for startup businesses
- The risks that need to be considered and how to avoid and/or mitigate them
- The tools and resources needed to build a brand and business
- The proper ways to measure the success of your business and brand building
Direct download: JohnSherwin.mp3
Category: general
-- posted at: 10:37am EDT
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Sat, 23 January 2021
Marketing Strategies Revealed in this Episode: - Where an ecommerce business should begin when looking to implement a video content marketing strategy
- How you use these marketing strategy to grow and scale e-commerce business
- The tools needed to successfully execute these video marketing strategies?
- Some well known brands that are successful with their video content marketing campaigns
Direct download: MattPierce.mp3
Category: general
-- posted at: 10:35am EDT
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Sat, 16 January 2021
Marketing Strategies Revealed in this Episode: - What makes a digital strategy data-driven and customer-focused
- How do marketers today crisis-proof their marketing plans
- What is a framework of crisis-proof digital strategy
- How to measure the efficacy of these crisis proof marketing strategies
Direct download: RandiMohr.mp3
Category: general
-- posted at: 3:50pm EDT
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Sat, 9 January 2021
Marketing Strategies Revealed in this Episode: - What are promo codes and how are the negatively abused in today's ecommerce sales
- How to you protect your profit margins from unauthorized use of coupons
- The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
- Businesses that have implemented promo code protection mitigating steps to protect their margins
Direct download: MattGillis.mp3
Category: general
-- posted at: 10:52am EDT
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Sat, 2 January 2021
Marketing Strategies Revealed in this Episode: - How YouTube Ads are different from other platforms
- How do you optimize your YouTube Ads
- The key metrics that should be looked at when scaling ads
- Businesses that have become successful with their YouTube ads
Direct download: BrettCurry.mp3
Category: general
-- posted at: 9:47am EDT
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