Crafting Your Brand's Message to Attract Your Ideal Client - with Andy Neary

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Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy’s on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances.

In this episode, you will learn

• How Andy’s experiences in sports have influenced his approach to building a brand
• The foundational principles for crafting marketing messages that naturally attract the target client
• An example where a brand successfully implemented the strategy of telling their prospect's story, and the impact it had on their marketing outcomes
• Common pitfalls brands fall into when trying to adopt this prospect-centered storytelling approach, and how can they avoid them
• For businesses looking to pivot their marketing strategy to focus more on their prospects' stories, the first practical steps they should take to make this shift effectively

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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