Creating Hyper Targeted Ads Using Audio - with Paul Kelly

Paul Kelly is the chief revenue officer of A Million Ads, a leading firm specializing in dynamic audio ads for hundreds of brands, like Target, Under Armour and Ford. His role allows him to speak to brands daily and manage a new era of personalization in audio that is both privacy compliant yet still capable of meeting the individual customer’s needs. Prior to A Million Ads, Paul shaped and actively scaled the commercial strategy for a number of high-growth digital companies including Viacom, AwesomenessTV, Watchmojo and GoldieBlox. His experiences gave him first-hand knowledge about brand activity outside above the line advertising, including advanced customer service and product development.

In this episode, you will learn

• How has the rise of podcasting and streaming services influenced the growing importance of audio advertising in the ecommerce marketing world

• The concept of hyper-targeting in the context of audio ads and how it can lead to significant cost savings for businesses

• What sets audio ads apart from traditional advertising mediums when it comes to personalization and audience targeting

• Key elements that make an audio ad campaign successful and memorable for listeners

• Example of a brands that have seen significant success by leveraging hyper-targeted audio ads

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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