Driving Sales Through Effective SMS and Email Campaigns - with Ben Billups

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Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world’s fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies.

In this episode, you will learn

• The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade
• How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future
• How NOBLE Digital navigates the changing waters of privacy concerns 
• What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns
• The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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