Marketing Strategies Revealed in this Episode:

• The top SEO strategies that can be implemented in 2020
• The different tools needed for these SEO strategies
• What are the top companies that have used these strategies for their success?
• How to measure the success of your SEO efforts

Marketing Strategies Revealed in this Episode:

• What is text marketing?
• The advantages of text marketing compared to other marketing strategies
• The tools and tips that you can impart when launching a text marketing campaign
•  E-commerce brands that do a great job running a text marketing campaign

Marketing Strategies Revealed in this Episode:

• Methods and strategies when gathering data for product development
• Methods and strategies when gathering data for content development
• The different methods and strategies when gathering data for customer retention
• The best ways to measure the efficacy of these methods and strategies

Marketing Strategies Revealed in this Episode:

• How SEO has changed over the years
• SEO strategies that are a must to be implemented
• The tools that are needed for basic SEO strategies
• How to measure the effectiveness of the SEO techniques

Marketing Strategies Revealed in this Episode:

• How an SEO Quick Win strategy can work
• The Three Pillars of SEO Success
• How to implement an SEO Quick Win Strategy
• How you measure your success rate of these strategies and how often you should check their effectiveness

Marketing Strategies Revealed in this Episode:

• What are the differences between B2B purchasers and B2C purchases and what specific requirements do B2B purchasers have?
• The different marketing channels the B2B businesses need to focus on.
• How is the sale Cycle different from a B2C sales cycle?
• Ecommerce B2B companies that have done a great job selling online and what we can learn from them.

Marketing Strategies Revealed in this Episode:

• What exactly is a Results Flywheel and how can it be applied to ecommerce businesses?
• How does a business know what to focus on and what is right for their business?
• What specific things need to be in place in order to handle an exponential growth in profits?
• Ecommerce growth success stories and how they were achieved

Marketing Strategies Revealed in this Episode:

• What is artificial intelligence and how does it relate to helping a businesses grow and find customers
• What specific strategies can you put in place using AI to help you predict and acquire the right customers?
• What specific tools and resources do you need to use to make artificial intelligence work.
• Where the future of Artificial Intelligence and machine learning is headed with regards to ecommerce marketing

Marketing Strategies Revealed in this Episode:

• How an ecommerce brand should proceed with setting up top of the funnel prospecting using Facebook ads
• The various stages of a sales funnel when it comes to digital marketing
• Effective ways to get your Facebook ads to stand out to attract the right customers
• Ecommerce brands that we can checkout today that are doing an awesome job with top of funnel prospecting on Facebook

Marketing Strategies Revealed in this Episode:

• How to select the best VA’s to assist with marketing activities such as email marketing
• How to incorporate VA’s into your email marketing process flow
• What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks
• How to determine the correct compensation for VA’s so that you attract the right person for your tasks

Marketing Strategies Revealed in this Episode:

• Why does a brand need to spend money on advertising if they are SEO optimized?
• The best ways to start marketing your product with a small advertising budget on Amazon
• Where do most brands fail when it comes to selling on Amazon?
• The future of retail brick and mortar vs. selling online

Marketing Strategies Revealed in this Episode:

• Basic traffic generation strategies that any ecommerce business can start doing today
• Should a new ecommerce business initially focus on PPC or long term SEO and how should they go about doing this?
• Tools and resources that all ecommerce businesses should have in place to maintain successful PPC and SEO campaigns and strategies
• Successful ecommerce brands that have done a great job balancing PPC and SEO and how have they accomplished this

Marketing Strategies Revealed in this Episode:

• Unique growth strategies the ecommerce companies have been forced to utilize during the Global Pandemic
• Growth strategies of the past that are totally out of the question in this current environment
• Strategies that businesses should double down on now
• Companies that have done a great job in pivoting in this current situation and what they have done to increase growth these days

Marketing Strategies Revealed in this Episode:

• What are web-based push notifications and how can they be utilized by ecommerce businesses?
• Stats that show the effectiveness of push notifications
• What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns?
• What tools and resources are required to make push notifications happen and will they work across any browser type and mobile devices as well?

Marketing Strategies Revealed in this Episode:

• Actionable tips to start increasing sales on Amazon Today
• Ways for a brand to stand out and gain awareness
• Specific marketing strategies that are more effective in this current climate
• Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode:

• Why email marketing still more important than ever
• How does an ecommerce brand successfully coordinate social media campaigns with email marketing? And how can a brand successfully use social media to grow their email list?
• How does an ecommerce brand determine what content to use for an email marketing campaign?
• Companies that have some standout and effective email marketing campaigns that we can all learn from

Marketing Strategies Revealed in this Episode:

• What types of gated online content can an ecommerce brand provide to prospective customers to get them into their funnel.
• Various ways to build a sales funnel
• Where does a brand begin with regards to structuring gated content or an online course and what tools and resources would you recommend.
• How long should a brand keep prospective customers in their funnel delivering free information before asking customers to commit and purchase something.
• Companies that have done a great job delivering online content in a funnel while successfully converting customers

Marketing Strategies Revealed in this Episode:

• How do you decide what content to put in a video
• Coming up with the perfect story for your brand
• Recommended video software to use when creating explainer videos
• The best ways to incorporate videos in your marketing for the best ROI
• Hidden Do's and Don'ts when it comes to video

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when it comes to analyzing the experience that prospects and customers have on their websites
• Things that can help improve the online experience
• Mission critical insights that can be understood when analyzing your customers experience
• Main points of outcome that an ecommerce business should be striving to change by improving the customer experience 

Marketing Strategies Revealed in this Episode:

• Why email is not dead and is more important than ever
• Quick actionable tips on building your email list growth?
• With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign?
• CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger 
• ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success?
• How to coordinate marketing campaigns across multiple channels

Marketing Strategies Revealed in this Episode:

• How can a brand successfully juggle paid PPC campaigns with attempting to rank organically for relevant keywords?
• What is the first thing an ecommerce site should do when looking to improve its organic listings?
• What are some must have tools and resources to have when looking to do SEO?
• Creating relevant and searchable content
• The future of where SEO is headed within the next 5 years

Marketing Strategies Revealed in this Episode:

• Where does a company begin when looking to increase sales on Amazon?
• What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns?
• How does a company continually get good reviews?
• What are some companies that are selling on Amazon right now that are killing it these days that we can all learn from, and what are some things they are doing to be successful?
• How companies can optimize their Amazon listings and overall appearance.

Marketing Strategies Revealed in this Episode:

• How do you define content marketing for ecommerce businesses
• The three pillars of content marketing done right
• Can a new startup ecommerce business be successful with content marketing, if so how?
• What tools and resources need to be in place to launch a successful content marketing campaign
• Examples of ecommerce companies that are killing it these days with content marketing that we can all learn from

Marketing Strategies Revealed in this Episode:

• What Kickstarter is and how exactly it works
• The criteria that a business must meet in order to launch a kickstarter campaign
• Who Kickstarter is for
• The main reasons that a business should consider launching a kickstarter campaign and what they have to benefit from launching one
• Examples of companies that we may all be familiar with that have launched successful Kickstarter campaigns that have then gone on to do very well

Marketing Strategies Revealed in this Episode:

• What exactly is online arbitrage?
• How to find the best products to select
• The three pillars of ecommerce success
• How local retail arbitrage works
• Examples of some top ecommerce brands that are leading the way when it comes to online and retail arbitrage

Marketing Strategies Revealed in this Episode:

• The most important piece of technology that an ecommerce store should have in place
• Ways to improve the speed of an ecommerce site
• Practical ways to secure an ecommerce site
• Recommended technology tools and resources to improve site efficiency
• Examples of some top ecommerce brands that are leading the way when it comes to a solid and secure technical infrastructure

Marketing Strategies Revealed in this Episode:

• Blitz branding and how it can that be effective for an ecommerce business
• Growing an ecommerce business through podcasting
• The requirements for starting a podcast
• How to create a highly specified outreach list and turn that into a targeted social media ad campaign
• Examples of some top ecommerce brands that have leveraged podcasting and outreach lists to create successful brand awareness and social media ad campaigns

Marketing Strategies Revealed in this Episode:

• What is Pinterest and what can you do
• Why Pinterest has all-time high traffic numbers
• How specifically can an ecommerce business increase site traffic and boost sales using Pinterest?
• The tools / resources that need to be in place to create a successful Pinterest strategy
• The top ecommerce brands that are killing it today on Pinterest and what we can learn from them

Marketing Strategies Revealed in this Episode:

• Overview of direct to consumer selling and ecommerce marketplace selling
• How does an ecommerce business effectively track data? What tools and resources are required?
• The advantages of selling direct to consumer
• The advantages of selling on an ecommerce marketplace
• The disadvantages of selling across multiple platforms
• Resources required when doing multi-channel selling

Marketing Strategies Revealed in this Episode:

• What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it
• Why LinkedIn become such a prominent social platform of the past few years
•  What things need to be in place to create a LinkedIn sales automation funnel
• What type of results can a business expect from LinkedIn sales automation?
• Examples of some top ecommerce brands examples of some companies that have set up successful LinkedIn Sales automation campaigns

Marketing Strategies Revealed in this Episode:

• What specific data needs to be tracked to implement solid marketing strategies
• How does an ecommerce business effectively track data? What tools and resources are required?
• The flaws that come companies make with marketing
• Once a company has gathered the right data, what specific marketing strategies should they implement?
• Examples of some top ecommerce brands that use data to implement successful marketing strategies

Marketing Strategies Revealed in this Episode:

• What an ecommerce business should have in place prior to starting a Google Ad campaign
• How to effectively set the correct pay-per-click amounts and campaign budget
• Other PPC marketing channels that a business can try
• Best practices for success when it comes to PPC campaigns
• Examples of some top ecommerce brands that do a great job with PPC marketing that we can learn from

Marketing Strategies Revealed in this Episode:

• How to determine which live chat and chat bot tools to use
• Why live chat and chat bots are so popular these days
• What are some best practices for lead intake and lead conversion
• Tools and resources that you recommend for Lead intake and lead optimization
• Top brands that do a great job with lead conversion, live chat and chat bot conversions

Marketing Strategies Revealed in this Episode:

• What should an ecommerce business first do when considering an online ad strategy
• How does a business determine which channels are right for them
• Ways to structure ad content and graphics
• How do you determine an appropriate ad budget that will get you the best ROI
• Recent changes that Google has made with respect to how they present online ads that everyone should be aware of

Marketing Strategies Revealed in this Episode:

• What is partnership marketing
• What are some do’s and don’ts when it comes to forming partnerships
• Why partnerships so important for any type of business these days
• Examples of successful co-marketing campaigns
• Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode:

• When to start exit planning
• What items you need to have in place
• How to determine valuation
• Ways to increase value
• Recommended exit planning resources

Marketing Strategies Revealed in this Episode:

• Improving the post purchase follow-up and why it’s important
• How sending a handwritten note can make a difference
• What to mention in a handwritten note
• How to track the results of handwritten notes
• How customer experience personalization will change in the future

Marketing Strategies Revealed in this Episode:

• The main ecommerce marketing tasks that should be automated using data automation
• ways to automate the creation of drip campaigns and cart abandonment emails and text messages
• Recommended data automation tools
• What businesses should do data automation
• The future of data automation used for ecommerce marketing

Marketing Strategies Revealed in this Episode:

• Reasons brands face cash flow issues
• How cash flow financing works
• Marketing strategies to prevent cash flow issues
• Brands that have come back from cash flow issues
• The do’s and don’ts with crowd financing

Marketing Strategies Revealed in this Episode:

• Why establishing customer trust so important these days
• Methods for gaining trust from your customers and potential customers
• How to get customers to trust influencers or affiliates who promote your brand
• Ways to get affiliates and influencers to adhere to your promotional and brand guidelines
• The best ways to highlight your expertise without coming off as too salesy

Marketing Strategies Revealed in this Episode:

• How has Search Engine Optimization changed from 2003
• Valuable SEO lessons learned while doing client projects
• The biggest SEO mistakes that ecommerce businesses make
• Transitioning from traditional advertising to digital marketing
• Improve your day to day performance with personal development

Marketing Strategies Revealed in this Episode:

• What to do before selling on Amazon
• The initial steps to get listed on Amazon and to start selling
• The basic marketing strategy to drive customer traffic and optimize performance
• The best types of products to sell on Amazon
• What you can learn from the top Amazon sellers

Marketing Strategies Revealed in this Episode:

• How do you get the attention and gain the trust of potential customers
• How do you positively influence the visitors evaluation of your product
• How to positively influence the visitors evaluation of your price
• How can you convince customers on the authenticity and worthiness of your product
• Psychological strategies that any ecommerce business can use to increase sales

Marketing Strategies Revealed in this Episode:

• How to get started with SEO
• What is structured data and dynamic rendering
• In house SEO vs. Outsourcing
• Balancing organic SEO with Pay per click search advertising
• Advanced SEO tactics that you can learn from the top brands