eCommerce Promo Code Protection - with Matt Gillis

Marketing Strategies Revealed in this Episode:

• What are promo codes and how are the negatively abused in today's ecommerce sales
• How to you protect your profit margins from unauthorized use of coupons
• The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
• Businesses that have implemented promo code protection mitigating steps to protect their margins